The Goddess of 1967 Essay Example | Topics and Well Written Essays - 3000 words

The Goddess of 1967 - Essay Example The film, The goddess of 1967 (Law, 2000) has a duration of 118 minutes in which the viewer is invited to traverse a beautiful physical landscape that parallels a bizarre and melancholy emotional landscape. Before immigrating to Australia, Clara Law, the director of this film, had made a number of films in Hon Kong which won good reception also (Phillips, 2001). This particular film had earned entry into prestigious film festivals like Venice and Toronto film festival (Phillips, 2001). The theme of the film is a journey undertaken by two strangers- a man and a woman- under odd circumstances, and the recollections they make of their lives through which they heal themselves as well. On surface, it is for the sake of a car, the whole journey is undertaken, but deep inside it is a journey through one’s own self for the protagonists. This was a movie that perplexed its viewers so that they were divided into its fans and foes (Coyle, 2005, p.67). Only two things that are seemingly perfect in this film are 1) the car, which is a much coveted Citroen DS, and 2) the natural beauty that encompasses the visual narrative of the film. Everything else is flawed- the minds of the characters, the life situations and the memories. Yet the beauty of the car is paralleled by the beauty of the landscape in each frame in which they appear together. And the film, like many other travel films, shows how the emotional wounds are healed by mutual understanding and companionship, by revisiting the past with a retrospective calmness. What the director tries to explain This film is about a lot many things including the mechanical life that one encounters in a city, the helplessness of human existence, loneliness, crime and the baser elements of human mind. Chaudhuri (2007) has called this film based on â€Å"themes of exile† whe rein the male protagonist is a temporary migrant in Australia and the female protagonist is alienated from her society and family in her own land and hence living a life of exile (p.122). Fung Cheu (2007) on the other hand has opined that the theme of this film is â€Å"cultural dislocation† (p.129). From a direct view point, this film has been also called the story of an abused woman (Fung Cheu, 2007, p.141) By making a car the major presence in this film, a car with a history, a car venerated as perfect and elegant in all times, the film contrasts the perfection of a machine with the liveliness of even a flawed human existence. A machine cannot sin against its design and it is built to behave, but a human being is prone to vices but still retains a hand full of godly moments in his/her life. In a feminist interpretation of the presence of this car in this film, some critics (Senzani and Florida Atlantic University, 2008) have said that the car represented a channel of †Å"escape†¦ for the abused women†, and even a â€Å"mobile home† (p.431). It is also a depiction of how circumstances make and carve human characters. The film is made in such a way that this conclusion can be arrived at either with pessimism or optimism. The beauty of the film is in that it never advises the viewer to make either of this choice. The director herself has called this film â€Å"an attempt to portray the dysfunctional character of contemporary life and personal relations† (as cited by Phillips, 2001). The isolation that comes inevitably with urbanization, the bizarre ways in which humans try to relate, even by trying to love reptiles and strangers, and the visible absence of a community around human lives, are some aspects that gets subtly discussed in this film.

Managing Finances for a Better Future Essay Example for Free

Managing Finances for a Better Future Essay In American society, we are encouraged to save money for a better future. However, in my life I have encountered problems with managing my personal finances. In the past, I spent my money irresponsibly. Despite making a decent salary, it was a challenge trying to maintain my financial responsibilities and not something I was very concerned about. I felt as though I was living paycheck to paycheck, when the reality was I simply did a poor job of managing my funds. Now that I have grown up and have a son, my expenses have increased tremendously. Although he is my biggest joy, having to take care of him has worsened my inability to manage and save money properly. When I should be saving money for his college education, instead I spent $500 on toys for Christmas. Therefore, learning how to effectively manage my finances is vitally important in order to secure a healthy and rewarding future for myself and my son. Information to Resolve My Daily Problem As I consider how to resolve my constant problem of saving money, I have identified these information sources as possible resources: 1.  I would use my 401(k) investment catalog to discover more information about how to invest money into different stocks and bonds. 2. I would contact Diana Marrero-Pinto, Director of Housing at the Lorain County Community Action Agency, Inc. to register for the Budgeting Bootcamp seminar. 3. I would search the Internet for reliable resources on how to save money in a bad economy. I would look for such resources in the following manner. I would contact my 401(k) representative to schedule a meeting to discuss my account and possible investments. I would contact Diana Marrero-Pinto to discuss the Budgeting Bootcamp seminar and other training opportunities. I would visit the University of Phoenix Library for articles and book excerpts on budgeting and saving money. Process for Evaluating My Resources In order to evaluate the information that I would gather to resolve my problem, I would consider the source of that information. If I am interviewing professionals, I would ensure that they have a background in finance or experience working with people on how to manage their personal finances. If I am looking at Internet resources, I would be cautious nreliable websites that contain non-factual information. I believe, the Wall Street Journal website has reliable information since it is a nationally renowned newspaper in the United States. Another really reliable resource would be the University of Phoenix Library, because college officials ensure the information is reliable for students. The articles and books available on the University of Phoenix Library allow thousands of students to feel confident about the reliability and accuracy of the resources retrieved from the website. Ways to Use This Information to Resolve the Problem The process of problem-solving includes the ability to utilize self-knowledge to figure out solutions to a problem (Carter, Bishop, Kravits, 2007). I believe there are four stages in problem-solving: analyzing, synthesizing, applying, and evaluating. First, analyze the problem or issue by identifying the possible causes for why the problem occurred. Next, synthesize all the data that explains the problem and brainstorm possible solutions. According to Carter, Bishop, and Kravits (2007), â€Å"When you are brainstorming ideas, don’t get hooked on finding the one right answer. Questions may have many â€Å"’right answers’- or many answers that have degrees for usefulness† (para. 52). From these possible solutions create a plan of action, outlining important goals with timeframes for completion. Once the goals and timeframes are established, I will begin to apply the goals set forth in order to solve my problem. Later, I will evaluate the process it took to solve my problem, and decide if the process was dependable. This will help me to make better decisions in the future.

The Yellow Wall-Paper -- essays research papers

Falling from the Shoulders of Giants: The Yellow Wall-Paper as a Classic Example of the Dangers of Human Arrogance Progressive dementia is the process by which an individual gradually losses their intellectual capacity and personality integration. In "The Yellow Wall-Paper," Gilman captures the essence of the journey to madness via her use of first person narration. The relationship between Jane, the narrator of the story, and her husband John provokes an uneasy curiosity in the reader. While the evidence that John sincerely cares for his wife and is attempting everything in his power to facilitate her recovery is apparent, a careful analysis of the story alludes to the possibility that he may be, perhaps inadvertently, at the root of her insanity. Since "The Yellow Wall-Paper" is written in first-person, the reader's view of each of the characters is limited by the narrator’s descriptions. Armed with that bit of a priori knowledge, we can get a feel for the relationship between John and Jane as represented by Jane’s view of her husband and Jane’s views of herself in her husband's eyes. Jane views herself as a "comparative burden (3)" to her husband. She obviously wants to be a good wife, but her current condition seems to reinforce a latent inferiority complex. Jane says that John "laughs at her so about this wall-paper!" This statement provides evidence that Jane also suffers from delusions of persecution. It is unlikely that John ... The Yellow Wall-Paper -- essays research papers Falling from the Shoulders of Giants: The Yellow Wall-Paper as a Classic Example of the Dangers of Human Arrogance Progressive dementia is the process by which an individual gradually losses their intellectual capacity and personality integration. In "The Yellow Wall-Paper," Gilman captures the essence of the journey to madness via her use of first person narration. The relationship between Jane, the narrator of the story, and her husband John provokes an uneasy curiosity in the reader. While the evidence that John sincerely cares for his wife and is attempting everything in his power to facilitate her recovery is apparent, a careful analysis of the story alludes to the possibility that he may be, perhaps inadvertently, at the root of her insanity. Since "The Yellow Wall-Paper" is written in first-person, the reader's view of each of the characters is limited by the narrator’s descriptions. Armed with that bit of a priori knowledge, we can get a feel for the relationship between John and Jane as represented by Jane’s view of her husband and Jane’s views of herself in her husband's eyes. Jane views herself as a "comparative burden (3)" to her husband. She obviously wants to be a good wife, but her current condition seems to reinforce a latent inferiority complex. Jane says that John "laughs at her so about this wall-paper!" This statement provides evidence that Jane also suffers from delusions of persecution. It is unlikely that John ...

Food Delivery Essay

Introduction Food is a basic necessity. The industry which deals with preparing food items/products refers to the food service industry. The food service industry is and will always remain in high demand because of its genre. These industries include restaurants, fast foods, school and hospital cafeterias, catering operations, food carts and food trucks etc. Restaurants and fast foods mainly contribute to the food service industry. 1 Fast food generally refers to the type of restaurants that sell quick, inexpensive take-out food. During a relatively brief period of time, the fast food industry has helped to transform not only diet, but also landscape, economy, work-force, and popular culture. The extraordinary growth of the fast food industry has been obsessed by fundamental changes in society. The whole experience of buying fast food has become so habitual, that it is now taken for granted, like brushing your teeth or stopping for a red light. Restaurants and fast foods are meant for same services except that restaurants offer a large menu including a variety of cuisines as compared to fast foods, which usually offers a small menu with quick service. Another difference between a restaurant and fast food is, restaurants offer meals that are cooked and prepared and is eaten at the premises while fast food usually is pre-cooked meals or serves meals that are cooked easily. Diners may eat it inside the store or they can order their food â€Å"to-go†. In fast foods you usually pay before eating unlike full service restaurants. 2 Foodservice organizations in operation in the United States today have become an accepted way of life, and we tend to regard them as relatively recent innovations. However, they have their roots in the habits and customs that characterize our civilization and predate the Middle Ages. Certain phases of foodservice operations reach a well-organized from as early as feudal times. Religious orders and royal households were among the earliest practitioners of quantity food production. Records show that the food preparation carried out by the abbey brethren reached a much higher standard than food served in the inns at that time. The royal household, with its hundreds of retainers, and the households of nobles, often numbering as manyas 150 to 250 persons, also necessitated an efficient foodservice. In providing for the various needs, strict cost accounting was necessary, and here, perhaps, marks the beginning of the present-day scientific foodservice cost accounting. 3 The history of food delivery services traces its inception over sixty years. Since this time food delivery services still have the same basic principle to ensure that members of the community can have a hot, tasty and enjoyable meal. The first meal delivery services are believed to have been started during Wartime, London. As a result of the Blitz, many Londoners had lost their homes and their ability to cook for themselves. In response to this need the WVS (Women’s Volunteer Service) produced meals and delivered them to people who had lost practically everything. This caring approach was carried on in various areas of the UK where injured servicemen were provided meals by volunteers in the local vicinity. After the war the first true food delivery service evolved in Hemel Hempstead in 1947. The recipients were still servicemen who were incapable of cooking their own meals but instead of the vans used to transport meals today, these early services apparently used prams, lined with felt and even straw to ensure that the meal was delivered warm. Understandably this type of service was extremely labour intensive requiring a vast network volunteers, each with good cooking knowledge and skills. Today, the processes involved incorporate mass production principles. In the UK food delivery services operate in a number of different ways. There are agency led programmes, typically ran in conjunction with local councils to cater for the local population. There are also private services that cater for those people that would like the benefits of food delivery but do not necessarily meet all of the criteria. In the modern age there are also a number of different ways in which the food is delivered. Some programmes deliver meal that are cooked in a central location and then kept warm as they are delivered. Other programmes cook the food, allow it to cool and then cook the food before delivery in mobile units that both cook and deliver the food. The final type of programme delivers frozen meals that can be heated by the recipient in the microwave or oven. Modern technological research and development related to the food service have brought many advances in methods of food delivery service and in part from the production system and from the complicity of modern day food service operation. 4 Nowadays there are a range of different fooddelivery services out there catering for the elderly, disabled and also those with special dietary requirements. It is commitment development to caring and ensuring people eat well that has been a consistent theme throughout the of food delivery services. The objective of this study is to know the status of selected Food Delivery Service in Legazpi City which delved into the status, perception of respondents, problems encountered, and the possible intervention may be offered to solve the problem. Statement of the Problem The study focuses on the food delivery services offered by Fast Food Establishment in Legazpi City. Specifically it sought to answer the following questions. 1. What is the status of food delivery service in Legazpi City, In terms of; a. Packages Offered b. Marketing Strategy c. Time 2. What is the perception of the respondents in a Fast Food Establishment in Legazpi City in terms of; a. Packages b. availability of order c. Time 3. What are the problems encountered by respondents. In terms of; a. Time b. Weather Condition c. Food Presentation 4. What are the possible interventions that may offered to solve the problem encountered; in term of; a. Time b. Weather Condition c. Food Presentation Assumption of the Study 1. The Status of Food Delivery services offered by Fast Food Establishment in Legazpi City varies in terms of packages offered, marketing strategy, and time. 2. The perception of the respondents in a Fast Food Establishment in Legazpi City in terms of packages, availability of order, and quality of the food. 3. There are problems encountered by the respondents in terms ofas 150 to 250 persons, also necessitated an efficient foodservice. In providing for the various needs, strict cost accounting was necessary, and here, perhaps, marks the beginning of the present-day scientific foodservice cost accounting. 3 The history of food delivery services traces its inception over sixty years. Since this time food delivery services still have the same basic principle to ensure that members of the community can have a hot, tasty and enjoyable meal. The first meal delivery services are believed to have been started during Wartime, London. As a result of the Blitz, many Londoners had lost their homes and their ability to cook for themselves. In response to this need the WVS (Women’s Volunteer Service) produced meals and delivered them to people who had lost practically everything. This caring approach was carried on in various areas of the UK where injured servicemen were provided meals by volunteers in the local vicinity. After the war the first true food delivery service evolved in Hemel Hempstead in 1947. The recipients were still servicemen who were incapable of cooking their own meals but instead of the vans used to transport meals today, these early services apparently used prams, lined with felt and even straw to ensure that the meal was delivered warm. Understandably this type of service was extremely labour intensive requiring a vast network volunteers, each with good cooking knowledge and skills. Today, the processes involved incorporate mass production principles. In the UK food delivery services operate in a number of different ways. There are agency led programmes, typically ran in conjunction with local councils to cater for the local population. There are also private services that cater for those people that would like the benefits of food delivery but do not necessarily meet all of the criteria. In the modern age there are also a number of different ways in which the food is delivered. Some programmes deliver meal that are cooked in a central location and then kept warm as they are delivered. Other programmes cook the food, allow it to cool and then cook the food before delivery in mobile units that both cook and deliver the food. The final type of programme delivers frozen meals that can be heated by the recipient in the microwave or oven. Modern technological research and development related to the food service have brought many advances in methods of food delivery service and in part from the production system and from the complicity of modern day food service operation. 4 Nowadays there are a range of different food delivery services out there catering for the elderly, disabled and also those with special dietary requirements. It is commitment development to caring and ensuring people eat well that has been a consistent theme throughout the of food delivery services. The objective of this study is to know the status of selected Food Delivery Service in Legazpi City which delved into the status, perception of respondents, problems encountered, and the possible intervention may be offered to solve the problem. Statement of the Problem. The study focuses on the food delivery services offered by Fast Food Establishment in Legazpi City. Specifically it sought to answer the following questions. 1. What is the status of food delivery service in Legazpi City, In terms of; a. Packages Offered b. Marketing Strategy c. Time 2. What is the perception of the respondents in a Fast Food Establishment in Legazpi City in terms of; a. Packages b. availability of order c. Time 3. What are the problems encountered by respondents. In terms of; a. Time b. Weather Condition c. Food Presentation 4. What are the possible interventions that may offered to solve the problem encountered; in term of; a. Time b. Weather Condition c. Food Presentation Assumption of the Study 1. The Status of Food Delivery services offered by Fast Food Establishment in Legazpi City varies in terms of packages offered, marketing strategy, and time. 2. The perception of the respondents in a Fast Food Establishment in Legazpi City in terms of packages, availability of order, and quality of the food. 3. There are problems encountered by the respondents in terms of time, weather condition, and food presentation. 4. There are possible intervention that may be offered to solve the problems encountered by the respondents in terms of of time, weather condition, and food presentation. Scope and Delimitation of the Study This study will discuss about Fast food Delivery Services in Legazpi City. It includes packages offered, marketing strategy, and time as well as the perception of the respondents in a Fast Food Establishment in terms of packages, availability of order, and time. It also includes the problems encountered by the respondents in terms time, weather condition, and food presentation. There are possible intervention that may offered to solve the problems encountered in terms of time, weather condition, and food presentation. The population of the study were four (4) owner or manager, twenty-five (25) customer and four (4) delivery man or runner of a fast food delivery services with a total of thirty-three (33) respondents. This study will focus on four well known Fast – Food Chains that offered delivery services in Legazpi City, including McDonald’s, Jollibee, Graceland and Chowking, Fast Food Chains not cited on the above statement are not included in this study. Significance of the Study. This study is significant to the following concern individuals. Franchisees. Findings of this study will provide them additional knowledge and strategies on how to increase their usual sales result of this study will be able to encourage potential investors. This study will also provide some information about how to manage a food delivery service. Delivery Man/Runner. Findings of this study will give the workers the benefit and compensation regarding Customers. Findings of this study will provide them information about what to expect with different ways of delivering the food to the customer. It will also give them an idea about their service that they avail. Researchers. Findings of this study will give the students an exposure and knowledge on how the food delivery is being process. And to further explain the food delivery process. Future Researchers. Results will lead them through further research. The result being gathered may be used as reference for their further studies and better understanding. Notes Delivery Man (though you could be female) and Runner is sometimes used in a few locations who sell meals that can be delivered.

Do You Have a Well-Designed Organization? Essay

Do You Have a Well-Designed Organization? What are the main ideas of the article that you find important (insightful, relevant, practical) in managing people in organizations, and why? When I saw the topic of this article, I was attracted by it. Because when I worked in Sung-Yi Motor Corporation, a dealer company selling Mitsubishi motors in Taiwan, I sometimes feel my company is not a well-designed organization. Because I do not have the standards or right criteria to evaluate my corporation I can not definite that my corporation is a not well-designed organization. I am so exciting that I have the method and standards to evaluate it. The first sentence of this article â€Å"for most companies, organization design is neither a science nor an art; it’s an oxymoron. † I like this sentence very much. Because when I proposed the restructure project, I bumped into this kind of challenge. When my company set the branches in mainland China, we needed to support and control these branched. The first way we adopted is just add the responsibilities on my group, the result was that we can not support and control them effectively. We faced the difficulty and we need to adjust our structure to improve the situation. This article provides nine tests to evaluate the structure of organization. The nine tests can be categorized to two kinds of standards; four of them called fit tests are used to evaluate an existing structure, and the others called good design tests are used to create a new one. These tests help a company inspects its outside and inside situations. By the result of these texts, an organization can change its original not proper structure to a better one. Next paragraph I will use these tests to evaluate my previous company.

Definition and Examples of Kinship Terms

Definition and Examples of Kinship Terms Kinship terms are words used in a speech community to identify relationships between individuals in a family (or a kinship unit). This is also called kinship terminology. A classification of persons related through kinship in a particular language or culture is called a kinship system. Examples and Observations Bailey was the greatest person in the world. And the fact that he was my brother, and I had no sisters to share him with, was such good fortune that it made me want to live a Christian life just to show God that I was grateful.(Maya Angelou, I Know Why the Caged Bird Sings. Random House, 1969)Two years later a note arrived from one of her daughters relating that Tata had died in childbirth. It was with one of Tatas sons whod moved to Omaha that Rocco went to live when he was eighteen. And when, six years later, hed moved to Ohio with a cousins cousins guarantee of a steel-mill job, which was never to materialize, hed promised himself this single luxury, once two or three years of careful saving had passed: to go to Niagara Falls.(Salvatore Scibona, The End. Graywolf Press, 2008)My Mom was an illegal alien, born out of wedlock in Mexico . . .. Once I told a neighbor her husband wasnt my real father. I didnt know I wasnt supposed to say this. I was sorry I embarrassed her. I didnt even care about my real father much, only saw him a couple of days a year, but the only times my mothers husbands were fathers were when others made that assumption.(Dagoberto Gilb, Mi Mommy. Grove Press, 2003) Lexicalized Categories Some of the clearest examples of lexicalized categories are words used to refer to people who are members of the same family, or kinship terms. All languages have kinship terms (e.g. brother, mother, grandmother), but they dont all put family members into categories in the same way. In some languages, the equivalent of the word father is used not only for male parent, but also for male parents brother. In English, we use the word uncle for this other type of individual. We have lexicalized the distinction between the two concepts. Yet we also use the same word (uncle) for female parents brother. That distinction isnt lexicalized in English, but it is in other languages.(George Yule, The Study of Language, 5th ed. Cambridge University Press, 2014) Kinship Terms in Sociolinguistics One of the attractions that kinship systems have for investigators is that these factors are fairly readily ascertainable. You can, therefore, relate them with considerable confidence to the actual words that people use to describe a particular kin relationship. There may be certain difficulties, of course. You can ask a particular person what he or she calls others who have known relationships to that person, for example, that person’s father (Fa), or mother’s brother (MoBr), or mother’s sister’s husband (MoSiHu), in an attempt to show how individuals employ various terms, but without trying to specify anything concerning the semantic composition of those terms: for example, in English, both your father’s father (FaFa) and your mother’s father (MoFa) are called grandfather, but that term includes another term, father. You will find, too, in English that your brother’s wife’s father (BrWiFa) cannot be referred to directly; brother’s wife’s father (or sister-in-law’s father) is a circumlocution rather than the kind of term that is of interest in kinship terminology.(Ronald Wardhaugh, An Introduction to Sociolinguistics, 6th ed. Wiley-Blackwell, 2010) More Difficulties [T[he English kinship term father is defined to imply a particular biological relationship. Yet in an actual case the term may be used when the biological relationship is not in fact present.(Austin L. Hughes, Evolution and Human Kinship. Oxford University Press, 1988) Kinship Terms in Indian English It is not uncommon to hear the term cousin sister or cousin brother, a common mistake that Indian speakers of English make since they are unable to say just cousin, which would be too vague since it does not distinguish gender.(Nandita Chaudhary, Mothers, Fathers, and Parents. Semiotic Rotations: Modes of Meanings in Cultural Worlds, ed. by Sunhee Kim Gertz, Jaan Valsiner, and Jean-Paul Breaux. Information Age Publishing, 2007)With Indian roots myself, I was, perhaps, more aware of the power of family here than in other Asian countries where it was no less suffocating or strong. . . . . I was amused to find that the Indians had smuggled into English such terms as co-brother (to designate ones sister-in-laws brother) and cousin brother (to denote the sex of a first cousin, and, better yet, to draw the cousin as close as a brother). In some of the local languages, the terms were even more precisely defined, with separate words for a fathers elder and younger brothers and special terms for uncles on ones mothers and ones fathers side, as well as words to distinguish between mothers sisters and uncles wives, blood uncles and uncles by marriage. Though India had a hunger for absolutes, it swarmed with relatives; before long, everyone came to seem related to everyone else.(Pico Iyer, Video Night in Kathmandu: And Other Reports from the Not-So-Far East. Vintage, 1989)

The impact of the Renaissance on music essays

The impact of the Renaissance on music essays In todays times, religion is something that much of the worlds population believes in. Gods, whether people believe in one or many, are seen as superior beings in which we can worship. However, I have recently learned a new way in seeing Gods from the viewpoint of Aristotle. Whatever is in motion is moved by some cause. If the moving cause is itself in motion, then it must be moved by some other cause...the nature of every natural object is an unmoved mover...each eternal unmoved mover is a god (Robinson, 52). As stated in the text, this is how Timothy Robinson sums up Aristotles view of a god. In other words, he is saying that everything is in motion, and that motion is eternal. That eternal motion has a cause, and that cause has a cause, which is moved by an unmoved mover. This unmoved mover, or cause, is seen as a god. For Aristotle, Gods are not religious the way that we see them. For him, they are the most valuable things, next to metaphysics and The Soul. Aristotle feels that he needs the Gods to exist because the whole notion of them are a scientific problem, prior to the 1600s. The question always was, What keeps the universve running? He needs an answer to this so the Gods play that role, they function as an explanation. Before the 1600s, the earth was seen to be the center of the universe. All around the earth was spherical and stationary, in other words, nothing rotated. The planets and the moon are within the spherical shape, as well as the sphere of the fixed stars. All of the items in the sky remain fixed with the exception of the five planets, Mercury, Venus, Mars, Jupiter, and Saturn. Each night the planets move slightly, which is the motion of the spheres that you want to know about. How the Gods move the spheres is the question. What exactly are the Gods? Aristotle explains them as being eternal but not a physical or materia ...

Serious About Success Becoming A Business Savvy Author

Serious About Success Becoming A Business Savvy Author Self-publishing continues to gain traction and popularity as more and more established and aspiring authors choose to forge their own path in the publishing industry. At the same time, new technologies are making it seem almost effortless to upload a book and showcase it to the world- or, at least to whoever might find it on Amazon. The evolving publishing landscape has created an industry in which authors are much more likely to publish before they’re ready. If an author is serious about being successful, one of the biggest mistakes they can make is entering the book market with no plan or platform. Simply writing and uploading a book to Amazon isn’t enough to make a splash in the current book market, which is why it’s important for authors to develop a marketing plan that begins before publication. Crowdfunding is quickly becoming one of the steps authors choose to take in the pre-publication phase of their marketing efforts. People are able to raise funds for a creative project or business venture Campaign creators are able to devise reward tiers that aim to incentivize their audience to pledge financial support to their project. Rewards should be cost-effective for the campaign creator, but also provide value to the supporter. This means that every supporter receives something in exchange for their financial pledge, so authors shouldn’t be weary that they’re asking people for money. Through the reward-based model, authors are able to offer their book as a reward, which essentially allows them to collect pre-orders through their crowdfunding campaign. This presents not only a way for authors to gauge their audience, but also get a head start on book sales and encouraging reader reviews. Conducting a crowdfunding campaign also provides authors with a tangible way to market their book before publication. It can be difficult to promote a product that doesn’t yet exist, but a crowdfunding campaign serves as a landing page for readers to learn more about the author and their upcoming book. Even if an author doesn’t need funding, there is a great promotional opportunity that comes along with conducting a crowdfunding campaign. Lastly, this tool can help to forge a direct connection between authors and their readers. Authors don’t have access to their readers through marketplaces such as Amazon and traditional bookstores, but through a crowdfunding campaign, authors are able to engage with their supporters and can also receive data on who their supporters are and where they came from. Engagement is key to building a readership community and market analytics from campaign supporters will help authors focus future marketing efforts. Being an author is no longer about writing and publishing. Authors need to be business-minded and cultivate their writing into a platform. Being familiar with industry and market trends and also knowing what tools are available to help them engage with their audience are the keys to success. Crowdfunding may only be one step in the publishing process, but it’s quickly becoming one that shouldn’t be overlooked.

Discussion and participation week 4 Essay Example | Topics and Well Written Essays - 750 words

Discussion and participation week 4 - Essay Example ontingencies Gain is Probable Gain is Reasonably Possible Gain is Remote Disclose in notes only Disclose in notes only Nothing (Ecfa, 2011). Ecfa.org (2011). Accounting for Contingencies. Retrieved September 1, 2011 from http://www.ecfa.org/Content/Accounting-for-Contingencies Weygandt, J., Kieso, D., Kimmel, P. (2002). Accounting Principles (6th ed.). New York: John Wiley & Sons. 2. Gain contingencies are not recognized in the income statement, but loss contingencies may be based on the circumstances. â€Å"Loss contingencies may be recorded in the financial statements after evaluation to determine if inclusion is required† (Ecfa, 2011). The probability of occurrence is the determining factor that must be evaluated to determine the proper accounting treatment. The three options are probable, reasonable possible, and remote. Each of the options has different accounting treatment based on losses or gains. The table below shows all the possibilities. Loss Contingencies    Loss is Probable Loss is Reasonably Possible Loss is Remote Amount of Loss can be estimated Record liability and disclose in notes Disclose in notes only Nothing Range of Loss can be estimated Record low end of range as liability and disclose in notes Disclose in notes only Nothing Loss can NOT be estimated Disclose in notes only Disclose in notes only Nothing Gain Contingencies Gain is Probable Gain is Reasonably Possible Gain is Remote Disclose in notes only Disclose in notes only Nothing (Ecfa, 2011). Ecfa.org (2011). Accounting for Contingencies. Retrieved September 1, 2011 from http://www.ecfa.org/Content/Accounting-for-Contingencies 3. A hedge can be defined as protecting a long position in one asset while being short in another in order to reduce overall risk (Tewales & Bradley & Tewales, 1992). If the fair value of the asset changes the investor can minimize his losses based on the use of a hedge. A hedge is a complex investment instrument that should be used only by expert and institutionalized investors. I would not recommend a novice investor in the stock market to invest in hedges. Teweles, R., Bradley, E., Teweles, T. (1992). The Stock Market (6th ed.). New York: John Wiley & Sons. 4. The four types of contingencies mentioned in your answer are right on target. I only came up with liabilities as a potential contingency out of the top of my head. None of the contingencies you mentioned are ever included in the income statement when they are gain contingencies. If the gain contingency is probable or reasonably possible they are disclosed as a note to the financial statements. The existence of a gain contingency is a factor that can positively influenced the price of common stocks of public corporations. 5. Early extinguishment of debt typically results in either a gain or loss. In the income statement gains or loss resulting from early extinguishment of debt are included as other income. â€Å"

Selections from the Christian Gospels Essay Example | Topics and Well Written Essays - 1000 words

Selections from the Christian Gospels - Essay Example Jesus Christ conveyed the opinion that in as much as most of our activities as Christians and believers are on earth, we should focus on the relationship between us and our Father in heaven, for that will ensure that most of our efforts are not taken for granted here on earth due to the continuous destructions. In the book of John: 8, Jesus Christ informed Christians and believers of the importance of living by his teachings. This is because he was the way of light and ignoring him would result in confusion and darkness. Jesus emphasized on the need to have respect for the word, which is referred to as logos in the beginning of the book of John. Jesus advised that the word should be respected, because it existed before, and comes directly from the heart of God. In assembling his disciples and sharing the last supper with them, Jesus Christ was demonstrating to them that they should be committed to one another, and to their course, as some of them may contemplate giving up in the cour se of the journey. The crucifixion and resurrection of Jesus Christ, which is highlighted in the Gospel books show that it is important for Christians to have strong faith in God, for he is the protector and does not let the suffering of his people be in vain. Faith is one of the most vital elements of Christianity. Faith is quite powerful for the reason that it brings Christians together and connects them with God. The faith Christians have in God is the only thing that holds them steady and keeps them safe from the storms of life.

How did the Industrial Revolution change and redefine the world Research Paper

How did the Industrial Revolution change and redefine the world - Research Paper Example The changes caused to the world as a result of industrial revolution are presented in this paper using appropriate literature. It is proved that the effects of industrial revolution have been significantly more than the planners of this movement had imagined. Such implication can be characterized as expected since the culture, the social ethics and the political frameworks of states internationally are often highly differentiated. The power of industrial revolution to change and redefine the world cannot be doubted. At a first level, industrial revolution has been related just to the economy and technology; this trend is reflected in the following definition: ‘industrial revolution is the process by which the society acquired control over vast resources of inanimate energy’.1 The above definition is based on the view that industrial revolution is mostly related to the economy, a view that is critically opposed by most theorists and academic researchers. Of course, in its early phases industrial revolution has been related to the use of sources of energy not used in production previously, at least not massively: ‘coal, oil and electricity’.2 In regard to the society, the industrial revolution led to the development of new social classes: ‘industrial workers, i.e. the non-specialized staff of industrial units, and scientific professionals, such as engineers and technicians’.3 In other words, the industrial revolution can be considered as responsible for the introduction of inequality in the workplace. Since workers of different educational background have become necessary, different terms of employment have not been avoided. Indeed, the inequalities related to a series of employment issues, such as the level of compensation, the access to high levels of the organizational hierarchy and the level of performance – based awards, have become quite common in firms of all industries.4 The expansion of this phenomenon has re sulted to important social inequalities: since not all individuals have been fairly compensated for their work their potentials to secure their financial status are different.5 Professionals and highly specialized workers can reach a quite high level of income, a fact that gives them the opportunity to establish a style of life quite different from that of non-specialized workers. In other words, the inequalities in the workplace, as a result of industrial revolution, have resulted to inequalities in society. The oppositions of people to the above inequalities have been quite strong. The appearance of social movements for the protection of the rights of the weaker members of the society has been related to the industrial revolution. The movements focusing on ‘the rights of women’s and of minorities’6 have resulted in order to lessen inequalities both in work and in social life, as these two aspects of human life have been affected by industrial revolution. The hi gh involvement of industrial revolution in social life is made clear through the study of Mokyr (1985). The above researcher focuses on the effects of industrial revolution on social life and economy of Britain. It is noted that in the particular country industrial revolution has led to the transformation of the economy and the society: a) initially, industrial revolu

Domestic Violence Essay Example | Topics and Well Written Essays - 2250 words

Domestic Violence - Essay Example Ironically, one in six women who experience abuse report that they were abused when they were pregnant. Pregnancy is believed to be â€Å"a common trigger of domestic violence† (BabyCenter, 2012). According to Gazmararian et al (2000), violence from an abusive partner during pregnancy is more common than pregnancy-induced hypertension, placenta previa, and gestational diabetes. The number of pregnant women subject to violence in the United States ranges from 156, 000 to 332, 000 annually (Gazmararian et al, 2000). Up to one fifth of deaths related to pregnancy have been found to result from murder (Horon & Cheng, 2001). Violence during pregnancy is a form of Intimate Partner Violence or IBV. The latter has been defined as either physical or sexual violence or violence threat, as well as emotional abuse (psychological abuse) or coercive behaviour when the physical or sexual behaviour between partners has already taken place (Bloom, Bullock, Sharps, Laughon, and Parker, 2010). I t has been observed that intimate partner violence consists of coercive and assaulting behaviours demonstrated by that partner who wants to control the other. In particular, these behaviours include inflicting physical injuries, abusing the partner emotionally and sexually, intimidation, isolation, stalking, deprivation, and threats (Family Violence Prevention Fund, 2004 in Bloom, Bullock, Sharps, Laughon, and Parker, 2010). Health consequences of violence during pregnancy affect both mothers and children (foetuses). One of the most dramatic outcomes is miscarriage. Miscarriages take away lives of mothers together with foetuses or just foetuses. Statistically, direct assaults increase the probability of lethal... This paper stresses that physical reactions in children that stem from constant stress include headaches, rashes, asthma, constipation, developmental delays, ulcers, problems of hearing and speech, and pain in the abdomen. Babies have been found to have attachment problems, while preschoolers are especially subject to worry, sleeping problems, and nightmares. Adolescents who grew up in abusive environments demonstrate increased violence. Their behavior gets aggressive and disruptive; girls become withdrawn, anxious, passive, and clinging. Children may also have impaired concentration and often demonstrate poorer academic skills. According to recent research, those children who grew in abusive homes are more likely to become alcoholics, drug abusers, and smokers. Besides, they are more prone to such diseases as skeletal fractures, ischemic heart disease, and cancer in adulthood. In terms of mental health, such children are likely to grow into adults subject to depression, with low-est eem, and anxiety disorders. This report mmakes a conclusion that nurses need to get actively involved into solving problems related to domestic violence both through prevention, treatment, and psychological support of victims. It is important to develop an adequate knowledge base of various aspects of domestic violence. Importantly, nurses should be able to proficiently identify and assess victims’ physical and mental conditions, and intervene through support, information sharing, and treatment.

Women Of Color Essay Example | Topics and Well Written Essays - 2500 words

Women Of Color - Essay Example No sacrifice was complete without women participating in it. They enjoyed rights equal to men, with full liberty to receive education and prepare themselves in their own manner, to face the arduous battle of life. They had full voice in the settlement of matrimonial relations. Many nations affirm the principle of gender equality. As women continue to advance in most walks of life, the impression that equality has been reached and that gender issues no longer pose real problems has naturally gained ground. Yet, many cultural, economic and social barriers remain. Although as many women as men possess the skills necessary to shape social and economic development, women are still prevented from fully participating in decision-making processes. Today the role of men and women in our society is both collaborative and supplementary. During the last five decades women have entered in increasing numbers into salaried and remunerative occupations as well as professions, which were previously the exclusive preserve of men. Today the difference that while women in former days worked along with men in the fields, now they work in factories or offices. The myth of male superiority is only a distortion that came in the wake of growing male domination. It is a paradox th at there should be an increase in crimes against women, especially in the face of spectacular strides being made by them in various walks of life. Emancipation of women has occupied an important place in the scheme for social reforms undertaken in developing countries of Asia and Africa, in the later half on the 19th century. Violence against women remains pervasive worldwide a major health and human rights concern. Women can experience physical or mental abuse throughout their lifecycle, in infancy, childhood and/or adolescence, or during adulthood or older age. It is the most atrocious manifestation of the systemic discrimination and inequality women continue to face, in law and in their everyday lives, around the world. It occurs in every region, country, and culture, regardless of income, class, race or ethnicity. Violence against women in developing countries have becoming mere frequent and is alarmingly on the increase. Today in almost every stratum of our social life, women are treated as inferior creatures. Almost all countries go about shouting about constitutional equality between man and women, but have yet to go long way before women find an equally safe and honorable place in society. The newspaper daily read and hears about ladies living in busy localities being murdered in broad daylight. It is so because they have some yellow metal on them. Rape is not the only motive force behind the crimes against women. A woman, by her very constitution, is vulnerable. In poor countries Young girls are deceived on promises of a decent job or marriage. Once a girl has fallen, she is blackmailed into a life of vice. To get a feel of the widespread evil of crime against women, only requirement is to know the experiences of working girls from the moment they leave their home up to the time of their return. At all times they are

Establish relationships with customers Essay Example | Topics and Well Written Essays - 250 words

Establish relationships with customers - Essay Example Accordingly, a "satisfied customer" is not enough to create customer loyalty because customer loyalty is established not only through meeting basic needs, but in delighting the customers so that they will continue to patronize and repeatedly purchase the products or services of organizations. Further, all organizations aim to satisfy their customers but only a few establish customer loyalty due to the added value provided. Products that generate a lot of customer loyalty are Coke, Johnson and Johnson, Procter and Gamble, Nestle, Colgate-Palmolive, to name a few. These products exemplify giving their customers more value for the products patronized in terms of extending care, addressing inquiries immediately, ensuring high quality of products for the price paid, and making them instrumental part of the customers’ daily lives. Microsoft could be deemed as an organization that earned customer loyalty due to the exemplary quality of products offered to the consumers. A lot of its products have been replicated by other computer organizations but their mission and genuine commitment to help people and business organizations through sharing the products that they offer are commendable and consistent with the ideals for social responsibility; as well as conformity to ethical and moral

Women Of Color Essay Example | Topics and Well Written Essays - 2500 words

Women Of Color - Essay Example No sacrifice was complete without women participating in it. They enjoyed rights equal to men, with full liberty to receive education and prepare themselves in their own manner, to face the arduous battle of life. They had full voice in the settlement of matrimonial relations. Many nations affirm the principle of gender equality. As women continue to advance in most walks of life, the impression that equality has been reached and that gender issues no longer pose real problems has naturally gained ground. Yet, many cultural, economic and social barriers remain. Although as many women as men possess the skills necessary to shape social and economic development, women are still prevented from fully participating in decision-making processes. Today the role of men and women in our society is both collaborative and supplementary. During the last five decades women have entered in increasing numbers into salaried and remunerative occupations as well as professions, which were previously the exclusive preserve of men. Today the difference that while women in former days worked along with men in the fields, now they work in factories or offices. The myth of male superiority is only a distortion that came in the wake of growing male domination. It is a paradox th at there should be an increase in crimes against women, especially in the face of spectacular strides being made by them in various walks of life. Emancipation of women has occupied an important place in the scheme for social reforms undertaken in developing countries of Asia and Africa, in the later half on the 19th century. Violence against women remains pervasive worldwide a major health and human rights concern. Women can experience physical or mental abuse throughout their lifecycle, in infancy, childhood and/or adolescence, or during adulthood or older age. It is the most atrocious manifestation of the systemic discrimination and inequality women continue to face, in law and in their everyday lives, around the world. It occurs in every region, country, and culture, regardless of income, class, race or ethnicity. Violence against women in developing countries have becoming mere frequent and is alarmingly on the increase. Today in almost every stratum of our social life, women are treated as inferior creatures. Almost all countries go about shouting about constitutional equality between man and women, but have yet to go long way before women find an equally safe and honorable place in society. The newspaper daily read and hears about ladies living in busy localities being murdered in broad daylight. It is so because they have some yellow metal on them. Rape is not the only motive force behind the crimes against women. A woman, by her very constitution, is vulnerable. In poor countries Young girls are deceived on promises of a decent job or marriage. Once a girl has fallen, she is blackmailed into a life of vice. To get a feel of the widespread evil of crime against women, only requirement is to know the experiences of working girls from the moment they leave their home up to the time of their return. At all times they are

Explain the different roles played by (i) the central bank, (ii) Essay

Explain the different roles played by (i) the central bank, (ii) depository institutions, and (iii) depositors in the determina - Essay Example For example, there is a strong proof that when money increases rapidly in an economy, there develops a direct relation between money-supply and long-term price inflation. On the other hand, a decrease in the level of money supply in a country leads to a decrease in economic activity, tightened spending levels and a fall in consumer demand. The quantity theory of money states that money supply has a relationship that is directly proportional in nature to the price level (Friedman, 1956). Different institutions have different but correlated roles to play in the determination of money supply in a country and the global economy. Examples of such institutions are the central bank and depository institutions. Depositors also have a part to play in this. Roles of the central bank Every country has a central bank that monitors and determines money supply in the country’s economy. In the US, the money supply is determined by the US Federal Reserve, the central banking system of the US. Its role is to foster economic growth in the US by regulating the actions of private banks and stabilizing the money supply. The Federal Reserve, also known as Fed, uses the expansive monetary policy as a guide in expanding the US money supply (Shin, 2009). Using the expansive monetary policy, the Federal Reserve channels more reserves to the banking system so as to allow private banks more liquidity and to make sure that they have the required ability to issue loans. In the UK, determination of money supply is the function of the Bank of England while that of the counties under the EU is the European Central Bank (ECB) (Burda and Wyplosz, 1997). In order to stabilize an economy in a country, the central bank has the power to determine the level of money stock through the operation of different monetary policies. These policies include reserve requirements, open market operations and discount rates. The most dominant among the three monetary policies is the open market operations p olicy. According to Howells and Bain (2009), an open market operation is a situation in which the central bank purchases or trades government securities for cash in an effort to contract or expand the total money supply. Money supply in the country will increase if the central bank purchases government securities but it will contract if the central bank sells government securities. The responsibility of the central bank in relation to fractional reserve banking is to hold a particular fraction of all deposits. This can be in account with the central bank or in cash. In order to alter money supply, the central bank alters the percentage of total deposits that needs to be held by commercial banks. In this way, the central bank can increase the monetary base in a country by reducing the reserve requirements or reduce the monetary base by increasing the reserve requirements (Mishkin, 1998). The central banks also determine money supply in a country by controlling discount rates. This is possible because the central bank in every country supplies commercial banks with the money they require to meet consumer demand. Therefore, the central bank can meet and control consumer demand for money by controlling the national interest rates. For example, the consumer demand for money will increase greatly if the interest rates decrease while a decrease in consumer demand for money will arise if the interest rates increase. Roles of depository institutions By definition, depository

Simon Flores Essay Example for Free

Simon Flores Essay Simon De La Rosa Flores was descended from a family of artisans originally from Balayan, Batangas. Uncle Pio De La Rosa taught Simon the rudiments of the arts when he was in his teens. Later, he enrolled at the Academia de Dibujo y Pintura, studying under Lorenzo Guerrero and Lorenzo Rocha. Flores first gained attention in 1871 when the colonial administration commended him for the portrait of Amadeo I, which he presented to the province oil Pampanga. During this time he might already have made the acquaintance of Mons Ignacio Tambungui who introduced him to the wealthy families of several towns of Pampanga, for whom he executed many portraits and religious paintings. Simon married the monsignors sister, Simplicia. Flores must have executed as many as 20 portraits which include the two versions of the Familia Quiason, and the portraits entitled Miguela Henson, Andrea Dayrit, Quintina Castor de Sadie, Severina Ocampo de Arroyo, Anastasia Sandiko Panlilio, and Lucila Panlilio. All these are known for the fine miniaturistic detailing of the embroideries of the pina costumes of the sitters, their elaborate jewelry as well as the appurtenances in their homes. Among Simons religious paintings are El bautismo de Cristo (The Baptism of Christ), San Roque, Parabola de la mujer arrepentida (Parable of the Repentant Woman), La Inmaculada Concepcion (The Immaculate Conception), and two versions of La Virgen Maria, (The Virgin Mary), inspired by a painting of Carlo Dolci. He decorated the interiors of the churches of Bacolor, Betis, Mexico, and Santa Rita towns of Pampanga. He also did mortuary portraits. Only two of his genre paintings are known in existence, Primeras Letras, (Learning to Read), and Alimentando Pollos (Feeding Chickens). Simon Flores was the first Filipino oil native blood to garner a prize from an international exhibition. In 1876, he was awarded a silver medal at the Philadelphia Universal Exposition for his painting La musica del pueblo (The Music of the Town). In 1891 he won the highest honors for Despues de la Ultima Cena (After the Last Supper) and El Prendimiento (The Arrest) in the art contest to commemorate the tercentenary of San Juan de la Cruz. In 1895 he won a silver medal for La Expulsion (The Expulsion), his entry at the Exposicion Regional de Filipinas. Before his death, he was able to submit paintings for the Universal Exposition of St Louis, Missouri, USA including a portrait of Andrew Carnegie.

The Wedding of Sir Gawain and Dame Ragnell :: Essays Papers

The Wedding of Sir Gawain and Dame Ragnell Character Analysis Sir Gawain is one of the more famous Knights of the Round Table in Arthurian legends. Various authors have written about Gawain including the anonymous author of "The Wedding of Sir Gawain and Dame Ragnell." The reader gets to know Gawain’s character through its development throughout the story. Gawain shows his virtue and courteous manner through his words and also through his actions. His physical appearance and dress are never mentioned so there are no clues to his personality in this regard. Gawain’s steadfast manner in the face of adversity is further testament to his worthiness as a knight. The first glimpse we have of Gawain in the story is shortly after King Arthur returns from his hunt. Gawain is the only person to whom Arthur confides his misadventure with Sir Gromer Somer Jour. Arthur’s apparent trust of Gawain to carry his burden proves that he trusts Gawain’s counsel and that Gawain will be discreet about the king’s troubles. Gawain enforces this belief when he says, "I am not that man that wold you dishonor / Nother by evin ne by moron"(329). In contrast to Arthur who breaks his oath to Sir Gromer that "I shold nevere telle it to no wighte"(331) by hoisting his problems on another, Gawain’s character exhibits a more honorable disposition by immediately offering his assistance. The juxtaposition of these two contrasting characters, namely Arthur and Gawain, serves to display each of their attributes in a clearer, more defined light. Even though Arthur does not necessarily act in a cowardly manner, neither does he measure up to Gawainâ €™s virtuous nature. After Arthur’s encounter with Dame Ragnell later in the story, he returns to his home even more discouraged than when he set out. Gawain, upon meeting with the dejected king, swears that "I had lever myself be dead, so not I thee"(335) when he hears Arthur’s foreboding prophesy that he will surely die. Gawain backs up his loyalty not only with mere words but with his actions as well. When faced with the prospect of taking a hideous wife to save his lord’s life, Gawain does not hesitate but says that he will "†¦wed her and wed her again, / Thoughe she were a fend, / Though she were as foulle as Belsabub, / Her shall I wed, by the rood, / Or ellses were not I your frende"(335).

The Healthcare Environmental Checklist Essay -- Healthcare

The built environment undoubtedly affects the quality and care to the patients and family members. Patients and family members are expecting from a health care organization a well built environment that is suitable and accessible, caring for family, encouraging or beneficial to wellbeing, confidential, considerate, secure and safe. The environment checklist is an assessment tool that will help healthcare organizational designers and health care administrations accumulate information about consumer’s needs, measure satisfaction, and provide facility comparisons for molding the industry’s best practices. I reviewed the environmental checklist in my facility and discussed with my nursing manager the areas that need improvement and the areas that performing well. The three most important areas that I would address that needs to recover are 1.Information systems in place, 2.Staffing requirements and 3.Patients discharge. 1. Information systems in place. The rising cost of healthcare and the lack of health insurance coverage for over 15% of the U.S. population have appeared as important political, economic and policy concerns. Hospitals have to find ways to develop effectiveness to drive down the cost of their services. Hospital organizations in United States are facing pressures to control costs, and to improve quality outcomes. Information systems (IS) have an integral role in addressing these challenges. Successful presentation of Information systems (IS) in the healthcare industry can create new professional models. Dramatic improvement in technology improves the availability of clinical data with no time and so improves patient outcome and care management. Information technologies can assist in the reform of organizations and h... ...tcomes. Works Cited Fichman, R., Kohli, R., & Krishnan, R. (Eds.) (2010). THE ROLE OF INFORMATION SYSTEMS IN HEALTHCARE ORGANIZATIONS: Synergies from an interdisciplinary perspective. Retrieved from http://www.informs.org/Pubs/ISR/Special-Issues/Special-Issue-on-IS-in-Healthcare Health Information Technology. (2011). Retrieved from http://www.kaiseredu.org/issue-Modules/Health-Information-Technology/Background-Brief.aspx?&lang=en_us&output=json Healthy Work Environments: Standards. (2011). Retrieved from www.aacn.org/WD/HWE/Docs/HWEStandards.pdf Heller, B. R., Oros, M. T., & Durney-Crowley, J. (2011). The Future of Nursing Education: Ten Trends to Watch. Retrieved from http://www.nln.org/nlnjournal/infotrends.htm Hughes, R. G. (2008). Patient Safety and Quality: An Evidence-Based Handbook for Nurses. Retrieved from http://www.ahrq.gov/qual/nurseshdbk/

Metaphysical Poetry and John Donne Essay

Define metaphysical poetry, its characteristics and John Donne as a metaphysical poet. The concept metaphysical deals with the philosophical view of the nature of things. Metaphysical poetry is often mentioned as poetry inspired by a philosophical concept of the universe and the role assigned to the human spirit in the great drama of existence. Metaphysical poetry is involved with the whole experience of man, but the intelligence, learning and seriousness of the poets. Metaphysical poetry has an amazing power to explore and express ideas and feelings about the world and its diverse phenomena in a rational way to captivate the readers. Metaphysical poems are lyric poems. A group of 17th-century poets, whose work is characterized by the use of complex and elaborate images or conceits, typically using an intellectual form of argumentation to express emotional states are denoted as metaphysical poets. Members of this group include John Donne, George Herbert, Henry Vaughan, Andrew Marvell, Robert Herrick and Richard Crashaw who explored the nature of the world and human life, and who used images that were surprising at that time. Their poetic works have been abundant with the various perspectives of human life especially – like love, romance and sensuality; about man’s relationship with God – the eternal perspective, and to a less extent, about pleasure, learning and art. The metaphysical poetry presents innovative and wondrous use of puns, paradoxes and employs cunning logical propositions; Metaphysical poem is brief but intense and embodies a style that is energetic and vigorous. A metaphysical poem is an expanded epigram, characterized by the striking use of wit and irony. Metaphysical poetry demands concentration. Moreover a metaphysical conceit makes the poetry more vibrant and notable. It is largely used to make a comparison of cleverness and justice and its invention is often more impressive than its justness. A metaphysical conceit is used to persuade, or to define, or to prove a point that’s why the metaphysical poetry is usually argumentative and persuasive. A metaphysical poet attempts to establish a logical connection between his emotional feelings and intellectual concepts with the help of far-fetched imagery. The clever placement of unlike imagery, thought and emotions, contrasting pair of statements and unifying altogether makes it extraordinary. According to Ben Johnson; â€Å"the metaphysical poets showcase their knowledge and intelligence in their poetry. † The metaphysical poets play with thoughts as the Elizabethans had played with words which clearly show the wit and intellect of poets. The controlled flow of emotions is the exhibition of the potential the poets carry to express feelings in controlled language. Metaphors, similes and personifications are significant elements of metaphysical poetry. In addition to this a combination of sensibility portrays the marvelous fusion of head and heart, of intellect and emotion, of thought and passion. The metaphysical poets harmonized thoughts, reasoning, feelings and images. Being successful at merging diverse fields, metaphysical poetry also contains a sense of humour though it is not laughable but it brings a smile to the reader’s face. Metaphysical poetry is usually a dramatic monolog, the poet is addressed to the audience like in drama and every idea is for the audience. Furthermore the abrupt openings of metaphysical poetry are therefore an attraction which creates an interest for the readers. The metaphysical poets were more interested in the use of intricate rhythm, realism and obscurity. Joan Bennet observes that in the case of Donne and his circle, the term that â€Å"metaphysical actually refers to the style rather than subject matter†. John Donne (1572-1631) was inclined to the personal and intellectual complexity and concentration that is displayed in his poetry. He is acknowledged as the master of metaphysical poetry. John Donne was Born in London into a prosperous Roman Catholic family, at a time when England was staunchly anti-Catholic, Donne was forced to leave Oxford without a degree because of his religion. He studied law and, at the same time, read widely in theology in an attempt to decide whether the Roman or the Anglican Church was the true Catholic Church . In the meantime, he became known as a witty man of the world and the author of original, often dense, erotic poems. Donne participated in two naval expeditions, he was briefly sent to prison for secretly marrying his patron’s niece. In 1615, at the age of forty-two, Donne accepted ordination in the Anglican Church. He quickly earned a reputation as one of the greatest preachers of his time. He was Dean of St. Paul’s since 1621 until his death. John Donne is regarded as both the pioneer and the chief spokesman of metaphysical poetry. The importance of his innovation was recognized by Thomas Carew, who praised Donne as the monarch of wit who ‘purged’ /’The Muses’ Garden’, threw away ‘the loose seeds / Of Servile imitation †¦ And fresh invention planted’. But his poetry is also difficult and complicated. Donne adopts different oles and postures – the libertine rake, the devoted and constant lover and the cynic who feels cheated by his experience in love, the despairing sinner fearing damnation, and bold suitor, claiming his right to salvation. His poetry expresses radically contradictory views – of women, the body, and love. Donne’s poetry about love and about his relation to God invites connections with his personal life, yet it resists attempts to read it biographically. His seventeenth-century biographer, Izaak Walton, assigned the secular love poetry to the youthful Donne and the religious poetry to the mature priest. His notable works are The Good-Morrow, The Sunne Rising, Death Be Not Proud, Batter My Heart, The Canonization, A Valediction Forbidding Mourning, A Nocturnall upon S. Lucies Day , Twicknam Garden and The Anniversarie . The Songs and Sonnets explore man’s relation with woman, seeing erotic love as one of the most important experiences of life. Donne’s love poetry describes passionate sexual love with vigor and intensity. There are far too many suitable poems to consider all in detail, but The Good-Morrow and The Sunne Rising belong together. Whereas the Elegies in their political language and analogies often connect love and the political world, here there is a sharper opposition between the two spheres. The private little room of love (the microcosm) contrasts with the outside world of princes, explorers, lawyers, and merchants, who are all preoccupied with material concerns. â€Å"The Good-morrow† is a complex poem which moves around two central metaphors, of a pair of lovers walking into a new life together and of new world created by their mutual love. John Donne gave a poetic status to a simple idea in an argumentative way in a three stanza structure. But the fluency of the stanza is leading to the brief penultimate line and final Alexandrine with its stately, measured quality. On (line-4) there is a reference to bible to the seven sleepers, /or snorted we in seven sleepers den/ metaphorically may be Donne and his beloved were sleeping. Furthermore in (lines 8-14) he claims that his experience of mutual love gives him a new perspective from which the rest of the world looks insignificant. The world of love contains everything of value; it is the only one worth exploring and possessing. Donne uses conceits and metaphors to exhibit his knowledge of geography, which is evident by the reference to the sea voyagers, that the lovers are not interested in the new worlds and discoveries, they are happy with each other and they don’t want anything else. /Let sea-discoverers to new worlds have gone, / Let maps to others, worlds on worlds have shown, / Let us possess one world, each hath one, and is one/. While the following lines /Where can we find two better hemispheres/Without sharp north, without declining west? Compares the world of the lovers in the geographical world that our world is full of love and our love for each other is true and never ending. Love creates its own perfect world, combined of two better hemispheres. Donne’s keen interest in discovering, links him with important concerns of his age. The sixteenth and seventeenth centuries were a time of exploration, both scientific and geographical. England also saw the emergence of modern, experimental science. The New World was being explored, and astronomical observations by Copernicus, Kepler, and Galileo led to the discovery of a new order of the heavens. Donne telescoped images and draws references from diverse spheres of cosmology, geography, science, philosophy, alchemy, theology, sea-voyages, mythology, religion, law and even from colonial enterprise so far as Britain was then emerging as the greatest empire through colonial expansion in different countries. Certain images or ideas recur so often as to seem typical: kingship and rule; subjectivism (â€Å"one little room an everywhere† â€Å"nothing else is†); alchemy – especially the mystical beliefs associated with elixir and quintessence and cosmology, both ancient and modern (references both to spheres and to the world of â€Å"sea-discoverers†). Another love sonnet by Donne â€Å"The Sun Rising† is a dramatic monologue addressed to the sun and the beloved. Here Donne uses personification metaphors and similes to make it interesting and attractive. Sun and ants are personified and different images are used (lines 5-10) like schoolboys, factory workers, huntsman, life of London and the royal class. There is a conceit where beloved’s beautiful eyes are compared to India (undiscovered beauty) and the sun can see that if India is as beautiful as his beloved’s eyes or his beloved’s eyes are more beautiful, this far-fetched conceit illustrates Donne’s wit and intellect. There is a metaphor where the beloved is compared to the states and princess/she is all states, and all princes, I, nothing else/ it gives the idea that for the poet, the beloved is the entire world, royalty, majestic and grand and maybe the sun also believes that. Hence the microcosmic world of love becomes larger and more important than the macrocosm. /Princes doe†¦. All wealth alchimie/ here poet says that his beloved’s beauty is copied by princess and further a metaphor express that she is more honorable and worthy than wealth and gold and their love is all the wealth for them. The concluding couplet/ Shine here to us, and thou art everywhere/ This bed thy centre is, these walls, thy sphere/ brings forth a cosmic imagery to show how the microcosmic world of the lovers symbolizes the macrocosmic world. Donne’s Divine Poems explore the man’s relation with God, often describing it in terms of human love, and seeking to discover the true relation between man’s love for God that promises salvation. Even with his Divine Poems exploring religious experience, Donne seeks to understand the relation between erotic and spiritual love. In Donne’s Divine Poems the sense of sinfulness is so great that the speaker insists it will take extraordinary efforts on God’s part to save him. The demands for an intense, intimate relation with God are often couched in erotic language. Perhaps the most startling poem is the sonnet ‘Batter my heart, three person’d God’, in which the speaker metaphorically says that he is like a woman who loves one man (God) but is betrothed to another (Satan), and wants to be rescued, even by force. It’s a paradoxical poem with conceits and metaphors and one of the best known in his holy sonnets. On (line 5-8) a conceit is used where the poet is comparing himself to a town which is conquered by enemies and he wants God to come to him and dominate him. Donne took ideas from the bible and Christian priests in his holy sonnets. Death Be Not Proud is Donne’s another argumentative poem, that death is not all-powerful, since it must eventually give way to eternal life, we fear as death is (for Christian believer) only form of sleep from which we have to awake on the day of judgment, when death will be abolished. There is a reference to (Jesus Christ) in last 3 lines of (Death Be Not Proud) and the idea is taken from bible as he wants forgiveness with blood as each drop of Christ’s blood is salvation /why swell’st thou†¦ death, thou shalt die/. The argument of the poem is that. There is another reference to the flood in Noah’s time/from rest and sleepe, †¦ rest of their soules deliverie/(lines5-9). Donne in A Valediction: Forbidding Mourning compares the lovers with a pair of compasses. Such a far-fetched comparison to show the affinity and relationship of the lovers in terms of compasses is indeed astounding for which Samuel Johnson describes metaphysical conceit as a combination of dissimilar images or discovery of occult resemblances in things apparently. Again in Twicknam Garden Donne makes another brilliant use of conceit whose ingenuity, Helen Gardner considers, is more striking than its justice: ? The spider Love, which transubstantiates all/ And can convert manna to gall. In Donne’s poetry we will also examine a sudden dramatic beginning and finer exertion of colloquial language, as exemplified in the abrupt, conversational opening of The Canonization where the poet-lover admonishes the intruder in a colloquial tone for hampering their privacy: ? For God‘s sake hold your tongue, and let me love, / Or chide my palsy, or my gout/ My five gray hairs, or ruined fortune flout?. If we keenly observe, we will find that many of the tensions and contradictions in Donne’s poetry can be seen as deriving from wanting to satisfy conflicting human needs and desires. Some poems like ‘The Indifferent’ or ‘Community’ insist on male independence and autonomy in erotic relations. Others like ‘The Sun Rising’ or ‘The Canonization’ show a strong desire for intimacy. Donne’s poetry thus expresses the instability and infinity of human desire. For all its various attitudes, what is so wonderful about Donne is that, for all his realistic assessment of those limits, and for all the admissions of guilt about his immoderate desires, he never gives up wanting — and asking for -more. There are some other well-known contemporaries of John Donne like Andrew Marvell (1621–78), who is one of the English metaphysical poets. Among his best-known poems is To His Coy Mistress, a clever and entertaining attempt to persuade a young woman to go to bed with him there is an explicit argument of this poem. Other works of Andrew Marvell include The Coronet, Bermudas, The Definition of Love and The Garden. Henry Vaughan (1621-1695) is another metaphysical poet, who wrote The Retreate, The World, Man and â€Å"They Are All Gone into the World of Light†. In The Retreate, Vaughan notes that â€Å"shadows of eternity are seen by him in natural phenomena such as clouds or flowers. His works express one’s personal relationship to God. George Herbert another worth mentioning English poet and priest, is one of the metaphysical poets who dealt with religious themes such as doubt, suffering and joy, using simple language and metaphors. Herbert’s poetry is elegant as the result of art as a cultivated expression, but not forced, spiritual humility. He wrote Jordan in which there is religious devotion versus secular love, other works are The Pearl, The Collar, Discipline and Love. Following the steps of John Donne, Richard Crashaw (1613-1649) wrote many metaphysical poems like EpigrammaticumSacrorum Liber, Steps to the Temple, Delights of the Muses, Carmen Deo Nostro and that’s why he is also short listed among the brilliant and illustrious metaphysical poets. His collection The Temple was published after his death. All these legends have played an important role in the survival of metaphysical poetry. Lastly, I will mention that metaphysical poetry gives us a new dimension to create a far-fetched link with the help of metaphysical conceits, which stimulates us to think beyond the surface level and show our wit and shrewdness. I would praise all the metaphysical poets, for their commendable job and setting a new trend in English poetry. The tremendous versatility of Donne and his contemporaries paved the way for future generations to produce something as grand as metaphysical poetry. Metaphysical poetry has its great importance in English literature due to its vivacious imagery and attractive techniques. Indeed, metaphysical poetry is a milestone achievement for metaphysical poets; it’s worth reading and worth admiring.

Community Teaching Experience Paper Essay

It was merely a decade ago that the obesity epidemic was thought to only be a minor problem and had only alarmed a small number of endocrinologists interested by the size of the situation (James, 2008). However today, the problem of obesity is vast with more awareness of its presence by doctors and individuals alike. In fact, the Center for Disease Control and Prevention states, â€Å"More than one-third (34.9% or 78.6 million) of U.S. adults are obese (CDC, 2014)†. These numbers are outrageous and eye opening, leaving millions looking for a solution to this troubling epidemic. Obesity is not simply a cosmetic flaw as some might think, but is actually a very dangerous state of being for any individual to sustain long-term. Mentioned further in this paper, obesity leads to several debilitating diseases and disorders such as, type 2 diabetes. The teaching summary provided offers an understanding into the relationship between obesity and type 2 diabetes as well as information given to assist those who currently struggle with obesity. Obesity is not simply an inconvenience or a cosmetic issue but a very dangerous and potentially deadly circumstance. In fact, one source explains, â€Å"Obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer, some of the leading causes of preventable death (CDC, 2014)†. Although obesity is preventable and reversible, it is not easy for most to do. The task of sheading unwanted pounds is not entirely determined by will power alone, defeating cravings and the decrease in the metabolic rate that complements weight loss are also factors (Skolnik & Ryan, 2014). The fact that will power is not the single factor in weight loss, this task is very difficult to achieve, especially with life stressors involved. The teaching summary includes diet and e xercise recommendations as well as information on weight loss surgery. The relationship between obesity and type 2 diabetes’ existence has been scientifically proven and continues to remains a real threat for millions. The recognized meaning of obesity, globally, is centered on body mass index (BMI), and is a superior connection of total body fat than body weight alone, particularly on a populace basis (Skolnik & Ryan, 2014). According to one source, â€Å"†Over ­ weight† is defined as having a BMI of 25.0 to 29.9 kg/m2 and â€Å"obesity† applies to patients with a BMI >30.0 kg/m2 (Skolnik & Ryan, 2014)†. As previously stated, obesity has a high likelihood of leading to  co-morbidities such as type two diabetes; but what you may not know is how. Having excess weight, especially belly fat, makes the insulin our bodies produce resistant to fat cells. Therefore, our bodies are making the insulin and because of the adipose (fat) cells, the insulin cannot find the receptors. Furthermore, insulin resistance is due to hered itary, environmental influences and saturated and trans-fat high intake, obesity and an inactive routine (Servan, 2013). Once the insulin is unable to find the receptors, our bodies are no longer able to regulate glucose (sugar) consequently, our blood sugars rise causing havoc in the body over time. Individuals may ask the question, â€Å"Why not just lose the weight?† Unfortunately, for many, simply losing the weight is not a hop, skip, and a jump away! However, weight loss can be achieved through, diet modifications, exercise, or possibly weight loss surgery as a last resort. Quantifiable studies have credibly presented that lifestyle change is the greatest approach in the deterrence or suspension of type 2 diabetes. For overweight and obese individuals, a slight weight-loss goal of 5-10% can considerably decrease the diabetes threat (Servan, 2013). Weight loss surgery is also an option for those who feel they have tried everything and still yet struggle. Weight loss surgery is not a â€Å"quick fix†; its recipients must also change their diets forever. The teaching power point was pre sented in a group setting with other nurses as well as bariatric patients. I felt that it was important to teach the information to other nurses so that they could go and teach others afterwards. During the presentation I was very nervous and dislike speaking in front of crowds; I feel I did well simply because I am passionate about the topic. My own evaluation of the experience was overall a positive one. The information presented to the audience was over thirty-minutes, several individuals had questions, primarily regarding the weight loss surgery. However, the next time a teaching experience such as this one is conducted, I feel that a measure to test the audience would be beneficial. I feel like a fun group quiz or a trivia game would have been valuable in testing the audience’s knowledge. The only complaint I have is the time restriction. I had thirty minutes to present an introduction and the power point and feel I could have went more in depth if given more time. Overall, I feel this teaching experience was a success. The community response was a mixed one. I delivered the power point as planned and about  half of my audience turned out to be really focused on obtaining more information regarding weight loos surgery. Although I provided information in the power point about weight loss surgery, it was not my focus. Answering questions, to the best of my knowledge, about weight loss surgery took up a lot of my time. I did not have the â€Å"know how† to get the presentation back on track after the weight loss surgery slide. However, I did have a lot questions from the audience regarding the relationship between obesity and type 2 diabetes that I felt very comfortable answering. Although I did not have a means of measuring the audiences’ knowledge pre and post presentation, I feel the presentation was effective in teaching about the relationship between obesity and type 2 diabetes, and how to prevent such co-morbidities with obesity. As for my thoughts on improvement, the provider, as well as myself feel I could have used more eye contact while presenting. The daunting task of speaking in a group setting is nothing less than terrifying. However, I feel like I could have made more of an effort to make eye contact and be more engaging. As previously stated, a pre and post quiz would have been helpful in determining the effectiveness of the teaching. Although the crowd appeared appreciative of the knowledge, I have no way of knowing wheatear or not the audience actually learned the information. The provider complemented my on the variety of information I provided, as well as my confidence in my knowledge. I do agree that I feel adequately knowledgeable on the topic of the relationship between obesity and type 2 diabetes however; I feel that if I would have shown more eye contact towards the audience I could have displayed further confidence. The provider also mentioned that I had a keen attention towards the sensitivity of obesity. I personally do not feel inclined to dislike or disrespect any population for any reason whether they be a different race other than my own, extremely short or tall, or obese. The provider also complimented my thorough explanation of disease process in easy to understand way of explaining. Explaining medications and disease processes in non-technical language, or easy to understand ways of explanation is important to ensure the patients understanding. As a nurse, it is sometimes easy to forget that we know medical terminology only because we have taken courses to teach us this as well as working in the medical field. The patient may often times feel inferior to the medically educated professional, leaving the patient to  agree to understanding information when in reality they have no idea what you are saying. My goal as a nurse is to help anyone and everyone I can, through education and encouragement. I realize that change, whether it be smoking cessation, losing weight, or increasing activity; changing our routine that we are comfortable with is not easy. However, if it is harming our health, change is necessary. Health care providers cannot make anyone change but what we can do is educate on the harmful effects of what the patient is doing and provide encouragement. More importantly is to provide a non-judgmental atmosphere. The patient will be more willing to listen to the nurse’s education as well as have trust in that nurse when they feel like an equal and are not being judged. References Center for Disease Control and Prevention (CDC). (2014, September 9). Obesity and Overweight for Professionals: Data and Statistics: Adult Obesity – DNPAO – CDC. Retrieved from http://www.cdc.gov/obesity/data/adult.html James, W. P. (2008). The epidemiology of obesity: the size of the problem. Journal of Internal Medicine, 336-352. Retrieved from http://eds.a.ebscohost.com.library.gcu.edu:2048/ehost/pdfviewer/pdfviewer?sid=9ede2d6d-4d02-42e9-aff7-dd9b2486a3c3%40sessionmgr4004&vid=8&hid=4203 Servan, P. R. (2013). Obesity and Diabetes. Nutricion Hospitalaria, 28(5), 138-143. Retrieved from http://eds.b.ebscohost.com.library.gcu.edu:2048/ehost/pdfviewer/pdfviewer?vid=11&sid=57543655-ca3d-4380-8d2c-28a71d3ce225%40sessionmgr110&hid=120 Skolnik, N. S., & Ryan, D. H. (2014). Pathophysiology, Epidemiology, and Assessment of Obesity in Adults. Journal of Family Practice, 63(7), 3. Retrieved from http://eds.b.ebscohost.com.library.gcu.edu:2048/ehost/pdfviewer/pdfviewer?sid=57543655-ca3d-4380-8d2c-28a71d3ce225%40sessionmgr110&vid=8&hid=119

Evolution Of Outdoor Advertising In Nigeria

Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor (Wayne et al. , 2008). Long before America was colonized, commerce flourished in the Old World where various methods were used to promote trade.Notice boards placed outside houses indicated what could be had within. Wine cellars gave free samples in the streets. And actors paraded in the streets attempting to entice onlookers into theatres. The idea of commerce is very old indeed, and the means of inducing others into exchange relationships was not far behind in its development. (Advertising and Society Review) As we have seen, an advertis ement can be very simple, and simple advertising, eg for events, has been around for as long as people have been trying to make money out of attracting a wider public.Posters announcing an event were probably the first form of advertising, and these date back to gladiatorial contests in Ancient Rome. The first advertisements, however, which fit our full definition of advertising (ie paid for, occupying space in a media form) appear in newspapers in the seventeenth century. These tended to be straightforward statements of fact, without any fancy typesetting or illustrations, and were often indistinguishable from the news stories around them.As the eighteenth century wore on, the Industrial Revolution gathered pace, and consumer goods became more sophisticated, manufacturers began to recognize that they needed to create a need for their products. Many items were new to consumers, or were new variations. Josiah Wedgewood, who manufactured pottery in England in the second half of the se venteenth century, was particularly good at creating new markets for his wares through advertising.He brought cups and plates into the budget and households of middle class families – a much larger market than the wealthy aristocratic households who had previously been the only purchasers of dinner sets. The nineteenth century saw the skills of the advertiser come to the forefront, as ads began to mix images and words, and adopt the techniques of language and layout that we are familiar with today. With the proliferation of goods and services in this century, it became recognised that advertising was an important part of business, and should be dealt with by experts in the field.Most of the advertising agencies that dominate the global markets today were founded in the latter part of the nineteenth century. During the early part of the twentieth century, governments began to recognise the power of advertising to get their message across to their ‘consumers' (ie their ci tizens). This was particularly apparent during the First World War, when advertising was used to enlist soldiers and enforce government policies. (http://www. mediaknowall. com/gcse/advertising/advertising.Advertising in Nigeria Advertising in Nigeria could be said to have started officially with Rev. Henry Townsend's Newspaper called Iwe Iroyin in 1859. This particular newspaper carried advertisements on births and other social events. However, professional advertising is often said to have started in 1928 with the birth of West African Publicity Limited. Derived from UAC, it was established to cater for the needs of the colonial masters in Nigeria and West Africa.This company later became an advertising agency in 1929 named Lintas with two other subsidiaries namely Afromedia, the outdoor medium and Pearl/Dean, the cinema arm. In the 1950's new advertising agencies emerged. The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Cor poration (NBC) where he only television stations that operated in the four regions of East, West, North and later Midwest. With the increase in practitioners, an agency regulatory body had to be formed to standardize their practices.A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavorable business. The association was later renamed Association of Advertising Agencies of Nigeria (AAAN) . The need to establish an institution Advertising Practitioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.In the 1990's the sector came alive, it began to expand beyond advertising as full services public relation firms such as the Quadrant JSP and Quest were established. Also the era witnessed the mad rush of foreign affiliations. While some agencies sought this affiliation to help boost their human capital, others just joined the bandwagon just to feel among. Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) later emerged in 1928.Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice. Affiliations also avails them of technical knowhow in the areas of creativity and training. The industry has grown to shooting their adverts locally and injecting a lot of local content in their campaigns the regulatory body of advertising, APCON, is living up to expectations by the measures put in place to sanitize the industry. Of note is professionalizing the practice to ensure that quacks are reduced if not flushed out completely.Again measures are adopted to ensure practitioners operate within set advertising standards. S ectional associations include Broadcasting Organisation of Nigeria (BON), Media Independent Practitioners Association of Nigeria (MIPAN), Advertisers Association of Nigeria (ADVAN), Newspapers proprietors Association of Nigeria (NPAN) and Outdoor Advertising Association of Nigeria (OAAN).OUTDOOR ADVERTISING IN NIGERIAOutdoor advertising in Nigeria has its humble beginning rooted in colonial history. Advertising development in Nigeria could be traced to about 1928 with the birth of West African Publicity Limited; a subsidiary of the United African Company (UAC). The company was set up to cater for the marketing activities of UAC in both Nigeria and other West African countries as at that time. The company was later to transform to a full-fledged advertising firm in 1929 and was named Lintas with two other subsidiaries, Afromedia, the outdoor medium and Pearl/Dean, the cinema arm.Then headed by expatriates, the companies were to enjoy a monopoly for a long time. It was not until 1950s when other advertising agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and Grant were later to join the fray to form the big three in the industry (Saleem et al. , 2010). In the 50s, other sizes of structures like 8 sheets, 1b sheet and few bulletin boards at Iddo were erected for such clients as Nigeria Tobacco company, Nigeria breweries and Langucy stores. The history of outdoor is the history of advertising in Nigeria.What has evolved into advertising practice today started formerly around 1928 with the establishment of a UAC subsidiary known as the West African Publicity, whose major activity was producing outdoor advertising for UK companies based in Nigeria. The business has since grown over the years to become a multibillion naira outfit (Tirmizi et al. , 2009). In 1957 all billboards on railway property was landed to MRS Freemont. Railways having set up an outdoor advertising department in 1956. In July 1958, Messrs J. W Mills, Chairman and Managing Director of Mills and Rockleys, a U. K based outdoor advertising company and Mr. G.C Campbell of Franco Signs Limited visited Ibadan, Kaduna and Enugu with the writer for on-the-spot assessment of the of the country’s potentials. A year later Afromedia Nigeria limited was registered precisely on the 28th October, 1959. West Africa publicity which was the first outdoor changed its name to Lintas Nigeria limited with the new management staff in Afromedia limited Mr. D. M. Casey. Outdoor started in earnest and then the first 40 sheet was erected at the junction of Apapa road and denfor street with number LA 1 and a 16 sheet board was erected on the wall of 4 custom sheet corner of phoenix lane numbered LA2.The Manager called M. D. Redman brought in Afromedia in about 1961. Proper documentation of all billboards giving such details as date of erection, landlord’s name, address of billboards, annual payable to landlord or local government council and campaign in 1963. Mr. Kelly of Afromedia commission media research, which result gave credence to the posters medium in Nigeria in terms of coverage during the same period.Mr.  Kelly spear-headed the development of outdoor industry by bringing clients that patronized outdoor intensively together to form an associate with the outdoors companies Afromedia and Railways with name as Outdoors Advertising Contractors of Nigeria (OACAN). However, during this period, there were other outdoors companies, like Railway Advertisement Service, Nigeria Advertising Service (NAS), Wilmer Publicity Gilbertson Advertising Limited, Nigeria Commercial and Industries Enterprise Publicity Associates of Nigeria limited. The first posters printing in Nigeria was done in 1962, by Afromedia.The company was late sold to the Nigeria Management Staff in March, 1974 (BECAME INDIGENISED). During the period, new outdoors advertisement structures were introduced. Sheet unit in 1979, Jewel machine 1989, Timed in 1990, Rooftop in 1990, Directional Street Signs in 1990. UAC West Africa publicity limited set up in 1928, around 1959 it was splinted into two – Afromedia and Lintas. Outdoor Advertisement Contractor of Nigeria came into being in 1954 and the name was changed to Outdoor Adversting Association of Nigeria (OAAN) in 1986 to reflect both in outlook and practice.Outdoors is the oldest advertising medium in Nigeria, though the print media was few years ahead of outdoors. Outdoor advertising however has witnessed its challenges over the years and in what looked like the major steps to address the problem facing the outdoor sub-sector of the advertising industry, stakeholders in the industry, including government, practitioners and advertisers have identify areas of conflict between practitioners and regulatory agencies.Among other things, there is a reviewed that outdoor advertising practice and regulatory environment in the country and charted the way forward for a thriving and mutually rewarding outdoo r advertising industry. Despite the challenges faced by the sector, there are over 165 outdoor firms still existing in the market, managing over 21,000 boards, pan-Nigeria (Latif and Abideen, 2011). The first act of billboard demolition took place during the Raji Rasaki military regime. This action marked the beginning of billboard extermination in the country. In 2006, there was massive demolition of billboards in Abuja.The exercise was aimed at sanitising the Federal Capital Territory (FCT), but the resultant effect was the agony it caused some outdoor agencies, some even filed for bankruptcy. In 2007, Lagos State Signage and Advertising Agency (LASAA) went on a crusade against billboards in the state (Saleem et al. , 2010). Today, out of home (outdoor) advertising has gone beyond rusty poles signage in Nigeria. The major turnaround featured segmented scrolling billboards, unipoles, ultra waves, crossway billboards (gantries) backlit, Hexa signs and the latest of them is the light emitting diodes LED screen billboards.These evolutionary billboards designs are meant to make the outdoor advertising functions more effective, less stressful yet delivering value for money (Latif and Abideen, 2011). These latest electronically controlled billboards could be managed from the agencies office without any stress. Another advantage and a delight to clients is that it could also be monitored by the clients from their offices removing the hassle of going to spy on a billboards post for monitoring. Just like other digital innovations, this one also comes with accuracy, ease, speed and trend.This new technology provides aerial beautification (Saleem et al. , 2010). Outdoor advertising has its challenges. Among these challenges are conflicting regulations and multiple taxation, huge debts and demolition of their billboards. In the face of all these, the practitioners are undaunted because outdoor advertising business is still booming in Nigeria. Issues in Outdoor Advertisin g in Nigeria Clients Indebtedness Regulatory Issues Technological Issue Clients Indebtedness.Clients’ indebtedness remains one of the issues that has plagued the outdoor advertising industry in Nigeria, according to a report by Bernard Okhakume in the business column of the Nations newspaper on the 10th of February, 2013, â€Å"Consequent upon their (Outdoor Advertising Agents) debt burden, some of these service providers have closed shop. Over 70% of them today are so heavily indebted they cannot run their offices. At the close of business year 2012, some of them simply disengaged their staff and opted for one-man show pending when situation improves.The situation tends to be as a result of the fact that clients can simply take their wares to other practitioners after being indebted to one agency. However a strong association between practitioners can help to reduce this, In India, the Indian Outdoor Advertising Association is so strong; it clearly states its membership is well over 78% of outdoor corporate service providers in the country. For a country almost the size of a continent, such achievement is highly commendable. Its size enables the association so much power to establish and enforce practice rules, code and ethics.The members are sure to be protected against system abuse. It is not unlikely that clients do owe outdoor agencies in India, but for a scenario such as prevalent in our local market to play out there, is certainly not permissible (http://thenationonlineng. net/new/againoutdoor-advertising-clients-indebtedness/). Regulatory Issues Outdoor advertising regulation has a long-standing tradition of controversy (Charles R. Taylor and John c. Taylor, Journal of public policy& marketing (http://www. jstor. org/stable/30000175). The need to curb haphazard and chaotic outdoors practice in the country led to the emergence of Regulatory bodies.However Practitioners have continued to complain over this â€Å"Strangulation† as some refe rred to it. APCON chairman, Mr. Lolu Akinwumi, at the 2012 edition of the annual advertising forum organised by the Advertising Practitioners Council of Nigeria (APCON) under the theme, ‘Outdoor Advertising Regulation and Control in Nigeria’. said the out-of-home is a major component of advertising practice, which in recent years had suffered some decline, especially as a result of different regulatory regimes, resulting in high costs of operations for practitioners.However, observers have noted that the regulation of outdoor agencies by the government is not a one sided coin, â€Å"The effort to check the indiscriminate deployment of outdoor posters, banners, signs and billboards across the state is finally paying off, for example a drive through Lagos state will see an array of safely and beautifully positioned Boards, it’s almost as if you are in a Western Country†, said Omoba Segun Adewale of Proview Advertising agency.In Nigeria, following the establi shment of The Lagos State Signage and Advertisement Agency as established by the Lagos State Structures for Signage and Advertisement Agency Law, 2006 and the Amendment thereto a body that is responsible for regulating and controlling outdoor advertising and signage displays in Lagos State (http://www. lasaa. com/who-we-are/#sthash. bTsdXaKf. dpuf). Several states are beginning to establish state regulatory agencies to help manage an industry that either to as been a â€Å"free for all affair†.Technological Issue Practitioners in developed economies such as South Africa, United Kingdom and the United States of America (to mention a few), the challenging issues are not indebtedness and member business shut down due to clients’ indebtedness. Practitioners in those economies are now focused on innovative creativity. They are rather challenged by issues such as technological advancement in outdoor advertising practice, research and strategic planning and global innovativen ess (not begging to be paid for job done three years back).In Nigeria, aside from Lagos state that is always on its toes to keep up with modern technology in the field of outdoor advertising, practitioners are still battling with technology in Nigeria, some have attributed this to the cost of having technology especially when clients are not willing to pay the appropriate fee. Despite all the issues raised however, it is interesting to note that over 165 outdoor firms still existed in the market, managing over 21,000 boards, pan-Nigeria ( http://www. thisdaylive. com/articles/charting-the-future-of-outdoor-advertising/120264/).HISTORICAL PERSPECTIVE OF OUTDOOR ADVERTISINGHumans have been creating wall art since the time we lived in caves. What the wall art was used for, and at what point it crossed from artistic display to marketing for a business is an interesting question. During the time of the ancient Egyptians the government was using images carved into stones to post the laws and regulations of the land. This carving into stones may, in a way, have been the oldest form of outdoor advertising (Mick, 1986). The modern-day billboard advertising approach can trace its roots to lithography, which was an invention of the late 1790s.The genius of this invention is that it made it possible to mass produce as many posters and announcements as a business needed. There was one major limitation to the outdoor billboards being produced at the time, and that was the quality of the posters; they did not stand up when exposed to the elements for prolonged periods of time. The circuses were one of the first businesses to profit from this new form of mass marketing, and so outdoor advertising underwent a major innovation which brought us the modern billboard advertising that we know today.The earliest use of the billboard by the circuses dates back to 1835. Prior to the invention of lithography, billboard copy could only be produced on a very small scale which made it sig nificantly less effective as a marketing tool than it is today (Koc, 2002). The true test of a new product is how well it holds up after being introduced to the market for the first time. Several prominent forms of advertising have come into the advertising world and created whole new marketplaces without rendering the traditional outdoor billboard obsolete.It’s a true sign that traditional outdoor billboards are here to stay. Despite the rise of radio, television and internet advertising, the outdoor advertising industry remains stronger than ever. The modern-day billboard, like the outdoor advertising industry as a whole, are a testament to how simple, sturdy, and flexible marketing solutions can endure despite rapid innovation in marketing campaign strategies and emerging technologies (Bittlingmayer, 2008).REGULATION OF OUTDOOR ADVERTISING IN NIGERIAAdvertising Practitioners Council of Nigeria (APCON), established by Act No. 93 of 1992 is the regulatory body of all adverti sing practitioners. However, Outdoor Advertising Agency Association of Nigeria (OAAN) was the regulatory body responsible for regulating outdoor advertising in Nigeria before the various State government took over with Lagos state pioneering this move with the establishment of LASAA. The pre-LASAA era saw Outdoor Advertising Association of Nigeria, OAAN, performing the dual roles of a regulator and a trade association.The OAAN era attracted more criticisms than accolades because of the unstructured environment and the manner in which operators went about business. It was an era when every tom, dick and harry could set up an outdoor advertising agency without due registration and process. In 2006 Lagos state set the pace with LASAA and other States followed in this line of action and introduced their state agencies to regulate and control the business.The states include Kano State, the state recruited the services of Chris Park Marketing Services (CPMS), Oyo State has the Oyo State S ignage and Advertisement Agency (OYSAA), in Ogun State, the Ogun State Signage and Advertising Agency (OGSAA) is doing the job while in Ekiti State, the Ekiti State Signage and Advertisement Agency (EKSAA) is responsible for the job in Rivers State its Rivers State Signage Agency while The Federal Capital Territory, Abuja, gave the responsibility to Afromedia, others are Cross river state sign board and signage agency (CRISSA), Kwara State Signage and Advertisement Agency (KWASAA), Anambra State Signage and Advertisement Agency (ANSAA), Bauchi State Signage and Advertisement Management Agency (BASSAMA), Kano State Signage and Advertisement Agency (KASAA), Ondo State Signage and Advertisement Agency (OSSAA) and Rivers State Signage Agency amongst others. While States like Anambra and Akwa Ibom states are on the verge of setting up and/or leasing the business to consultants.Ogun State attempted to adopt LASAA’s style but could not due to political reasons. Ekiti State, the EKSA A never found its footing due to lack of political will.The state government’s collaborative effort with LASAA collapsed because some stakeholders in Ekiti felt it was an imported idea. Oyo State is currently enjoying smooth services as OYSAA sanitisation exercise got little or no resistance. However, the Director General of OYSAA, Yinka Adepoju, has lamented operators and brand owners cooperation on the area of levy and dues remittance, which, he claimed, is not encouraging. Kano State took an extreme measure in its effort to enforce the new rules when CPMS in conjunction with the state’s Urban Planning & Development Authority pulled down over N300 million worth of billboards and hoardings. The regulation and control activities in the state became the most draconian.The pricing of billboards in the state by CPMS is said to be outrageous despite the fact that Kano is not a commercially viable city for advertisers compared to the situation in Lagos State. While stakehol ders have applaud the state government’s initiative to beautify and modernize the city, they have also decried the excessive rate and undue grandstanding of the concessionaire. Investigations showed that members of Outdoor Advertising Association of Nigeria (OAAN) are groaning over their inability to pay the new rate while advertisers are reluctant to accommodate new prices as budgets had already been planned before the new price regime in the state.The FCT, Abuja, is the new entrant into the outdoor advertising business and the intent of the FCT Administration is clear. For it, it is all about revenue and it has concluded plans to raise the sum of N3 billion from outdoor advertisements annually to augment its Internally Generated Revenue (IGR). The FCT Minister, Senator Bala Abdulkadir Muhammed, made this disclosure in Abuja during an interactive session with outdoor advertisement stakeholders, where it announced Afromedia as the concessionaire to the project. The Minister r estated that the FCT Administration is working towards avoiding visual assault and pollution caused by random advertisements and signages on the streets and neighbourhood of the 8000 square kilometers of the Federal Capital Territory.The state regulatory agencies often been referred as interventionist-agencies have the statutory obligations of regulating the practice of outdoor advertising in the country and are expected to enhance the beauty of the environment, which will serve as a big plus to aesthetics. The agencies have ensured that the stakes are higher now, promoting healthy competition and has tremendously repositioned the outdoor advertising industry. The stakes are higher now, unlike in the past, what we have now as billboards can compete favorably with others anywhere in the world. Besides, the environment is saner and cleaner, which serves as a major attraction to investors.As good as it all seems to have been since 2006 for the state government regulators some new chall enge continue to emerge and pose itself as a problem, it’s the issue of the Police, Military and other FG establishments in the state practicing outdoor by default by putting up illegal outdoor signage’s. The question out there is are there unwritten laws that permits these set of institutions to regulate and control the signage industry or is there a bill underway that will enable them to FASCINATING FACTS FROM THE EVOLUTION OF ADVERTISING INFORMATION ABOUT BILLBOARDS IN NIGERIA:Outdoor advertising is the oldest and most basic type of advertising.More people can view one particular billboard than AIT Television Station. The fact remains that the billboard must be located in a high traffic area.Billboards are viewed nearly 24 hours a day, 7 days a week by billions of different people.OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read. Most other types of media cannot compare to this and that i s the fact. Reach Billboards in Lagos reaches 80% of all Lagos population.Television commercials (which ranks #1) reaches 85% of all Lagos population. Other type of Media.The average person must see a television commercial at least seven times before they actually remember viewing the commercial.Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.Repetition is extremely helpful when you are trying to increase your product awareness, or when you simply want to get your message across to millions of people. This task can easily be accomplished with billboard campaigns.Outdoor advertising makes it extremely easy to target, or not to target, a specific market.Billboards are usually the final message we see right before we purchase an item. So why not direct everyone to your product? Driving Trends.People are spending more time in their vehicle than they do to read the paper and watch the news! For example, t he traffic in Lagos, Nigeria makes it possible for you to spend about six (6) hours on the road to work and back.OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read.  · How do billboard rates compare to other types of advertising?Outdoor advertising has a lower cost per thousand (CPM) than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.Billboards have been rated higher than any other type of advertising for their ability to communicate ideas at the lowest possible prices.Outdoor advertising has a larger audience than any other type of advertising. Outdoor advertising is the only type of media that has constant exposure.No other type of advertising allows your message to be displayed 24 hours a day, seven days a week.Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see your advertisement (http://victorariyibi. blogspot. com/2007_08_01_archive. html).Other facts about advertising:Advertising has existed as far back as 3000 BC!63% of consumers need to hear company claims 3-5 times before they actually believe it.You’re more likely to survive a plane crash than click a banner ad.The first newspaper ad was in 1650 to offer a reward for 12 stolen horses.The first professional advertising agency was launched in 1841 in Philly.Advertising first became an academic discipline in 1900 at Northwestern.Unilever & JWT first partnered in 1902, creating the longest relationship in advertising history.A baby formula brand was the first to sponsor a blimp (in 1902).The first ad agency to launch a product was JWT on behalf of P&G in 1911, for their product Crisco.  The first radio ad spot was offered in 1922: $100 for ten minutes  In 1929, Lucky Strike spent $12.3M on ads, the most in history to that point to promote just one product.à ‚  The first TV ad was for Bulova Clocks & reached 4000 TVs (http://blog. hubspot. com/the-history-of-advertising-war-for-consumer-attention-slideshare ).