Explain the different roles played by (i) the central bank, (ii) Essay

Explain the different roles played by (i) the central bank, (ii) depository institutions, and (iii) depositors in the determina - Essay Example For example, there is a strong proof that when money increases rapidly in an economy, there develops a direct relation between money-supply and long-term price inflation. On the other hand, a decrease in the level of money supply in a country leads to a decrease in economic activity, tightened spending levels and a fall in consumer demand. The quantity theory of money states that money supply has a relationship that is directly proportional in nature to the price level (Friedman, 1956). Different institutions have different but correlated roles to play in the determination of money supply in a country and the global economy. Examples of such institutions are the central bank and depository institutions. Depositors also have a part to play in this. Roles of the central bank Every country has a central bank that monitors and determines money supply in the country’s economy. In the US, the money supply is determined by the US Federal Reserve, the central banking system of the US. Its role is to foster economic growth in the US by regulating the actions of private banks and stabilizing the money supply. The Federal Reserve, also known as Fed, uses the expansive monetary policy as a guide in expanding the US money supply (Shin, 2009). Using the expansive monetary policy, the Federal Reserve channels more reserves to the banking system so as to allow private banks more liquidity and to make sure that they have the required ability to issue loans. In the UK, determination of money supply is the function of the Bank of England while that of the counties under the EU is the European Central Bank (ECB) (Burda and Wyplosz, 1997). In order to stabilize an economy in a country, the central bank has the power to determine the level of money stock through the operation of different monetary policies. These policies include reserve requirements, open market operations and discount rates. The most dominant among the three monetary policies is the open market operations p olicy. According to Howells and Bain (2009), an open market operation is a situation in which the central bank purchases or trades government securities for cash in an effort to contract or expand the total money supply. Money supply in the country will increase if the central bank purchases government securities but it will contract if the central bank sells government securities. The responsibility of the central bank in relation to fractional reserve banking is to hold a particular fraction of all deposits. This can be in account with the central bank or in cash. In order to alter money supply, the central bank alters the percentage of total deposits that needs to be held by commercial banks. In this way, the central bank can increase the monetary base in a country by reducing the reserve requirements or reduce the monetary base by increasing the reserve requirements (Mishkin, 1998). The central banks also determine money supply in a country by controlling discount rates. This is possible because the central bank in every country supplies commercial banks with the money they require to meet consumer demand. Therefore, the central bank can meet and control consumer demand for money by controlling the national interest rates. For example, the consumer demand for money will increase greatly if the interest rates decrease while a decrease in consumer demand for money will arise if the interest rates increase. Roles of depository institutions By definition, depository

Simon Flores Essay Example for Free

Simon Flores Essay Simon De La Rosa Flores was descended from a family of artisans originally from Balayan, Batangas. Uncle Pio De La Rosa taught Simon the rudiments of the arts when he was in his teens. Later, he enrolled at the Academia de Dibujo y Pintura, studying under Lorenzo Guerrero and Lorenzo Rocha. Flores first gained attention in 1871 when the colonial administration commended him for the portrait of Amadeo I, which he presented to the province oil Pampanga. During this time he might already have made the acquaintance of Mons Ignacio Tambungui who introduced him to the wealthy families of several towns of Pampanga, for whom he executed many portraits and religious paintings. Simon married the monsignors sister, Simplicia. Flores must have executed as many as 20 portraits which include the two versions of the Familia Quiason, and the portraits entitled Miguela Henson, Andrea Dayrit, Quintina Castor de Sadie, Severina Ocampo de Arroyo, Anastasia Sandiko Panlilio, and Lucila Panlilio. All these are known for the fine miniaturistic detailing of the embroideries of the pina costumes of the sitters, their elaborate jewelry as well as the appurtenances in their homes. Among Simons religious paintings are El bautismo de Cristo (The Baptism of Christ), San Roque, Parabola de la mujer arrepentida (Parable of the Repentant Woman), La Inmaculada Concepcion (The Immaculate Conception), and two versions of La Virgen Maria, (The Virgin Mary), inspired by a painting of Carlo Dolci. He decorated the interiors of the churches of Bacolor, Betis, Mexico, and Santa Rita towns of Pampanga. He also did mortuary portraits. Only two of his genre paintings are known in existence, Primeras Letras, (Learning to Read), and Alimentando Pollos (Feeding Chickens). Simon Flores was the first Filipino oil native blood to garner a prize from an international exhibition. In 1876, he was awarded a silver medal at the Philadelphia Universal Exposition for his painting La musica del pueblo (The Music of the Town). In 1891 he won the highest honors for Despues de la Ultima Cena (After the Last Supper) and El Prendimiento (The Arrest) in the art contest to commemorate the tercentenary of San Juan de la Cruz. In 1895 he won a silver medal for La Expulsion (The Expulsion), his entry at the Exposicion Regional de Filipinas. Before his death, he was able to submit paintings for the Universal Exposition of St Louis, Missouri, USA including a portrait of Andrew Carnegie.

The Wedding of Sir Gawain and Dame Ragnell :: Essays Papers

The Wedding of Sir Gawain and Dame Ragnell Character Analysis Sir Gawain is one of the more famous Knights of the Round Table in Arthurian legends. Various authors have written about Gawain including the anonymous author of "The Wedding of Sir Gawain and Dame Ragnell." The reader gets to know Gawain’s character through its development throughout the story. Gawain shows his virtue and courteous manner through his words and also through his actions. His physical appearance and dress are never mentioned so there are no clues to his personality in this regard. Gawain’s steadfast manner in the face of adversity is further testament to his worthiness as a knight. The first glimpse we have of Gawain in the story is shortly after King Arthur returns from his hunt. Gawain is the only person to whom Arthur confides his misadventure with Sir Gromer Somer Jour. Arthur’s apparent trust of Gawain to carry his burden proves that he trusts Gawain’s counsel and that Gawain will be discreet about the king’s troubles. Gawain enforces this belief when he says, "I am not that man that wold you dishonor / Nother by evin ne by moron"(329). In contrast to Arthur who breaks his oath to Sir Gromer that "I shold nevere telle it to no wighte"(331) by hoisting his problems on another, Gawain’s character exhibits a more honorable disposition by immediately offering his assistance. The juxtaposition of these two contrasting characters, namely Arthur and Gawain, serves to display each of their attributes in a clearer, more defined light. Even though Arthur does not necessarily act in a cowardly manner, neither does he measure up to Gawainâ €™s virtuous nature. After Arthur’s encounter with Dame Ragnell later in the story, he returns to his home even more discouraged than when he set out. Gawain, upon meeting with the dejected king, swears that "I had lever myself be dead, so not I thee"(335) when he hears Arthur’s foreboding prophesy that he will surely die. Gawain backs up his loyalty not only with mere words but with his actions as well. When faced with the prospect of taking a hideous wife to save his lord’s life, Gawain does not hesitate but says that he will "†¦wed her and wed her again, / Thoughe she were a fend, / Though she were as foulle as Belsabub, / Her shall I wed, by the rood, / Or ellses were not I your frende"(335).

The Healthcare Environmental Checklist Essay -- Healthcare

The built environment undoubtedly affects the quality and care to the patients and family members. Patients and family members are expecting from a health care organization a well built environment that is suitable and accessible, caring for family, encouraging or beneficial to wellbeing, confidential, considerate, secure and safe. The environment checklist is an assessment tool that will help healthcare organizational designers and health care administrations accumulate information about consumer’s needs, measure satisfaction, and provide facility comparisons for molding the industry’s best practices. I reviewed the environmental checklist in my facility and discussed with my nursing manager the areas that need improvement and the areas that performing well. The three most important areas that I would address that needs to recover are 1.Information systems in place, 2.Staffing requirements and 3.Patients discharge. 1. Information systems in place. The rising cost of healthcare and the lack of health insurance coverage for over 15% of the U.S. population have appeared as important political, economic and policy concerns. Hospitals have to find ways to develop effectiveness to drive down the cost of their services. Hospital organizations in United States are facing pressures to control costs, and to improve quality outcomes. Information systems (IS) have an integral role in addressing these challenges. Successful presentation of Information systems (IS) in the healthcare industry can create new professional models. Dramatic improvement in technology improves the availability of clinical data with no time and so improves patient outcome and care management. Information technologies can assist in the reform of organizations and h... ...tcomes. Works Cited Fichman, R., Kohli, R., & Krishnan, R. (Eds.) (2010). THE ROLE OF INFORMATION SYSTEMS IN HEALTHCARE ORGANIZATIONS: Synergies from an interdisciplinary perspective. Retrieved from http://www.informs.org/Pubs/ISR/Special-Issues/Special-Issue-on-IS-in-Healthcare Health Information Technology. (2011). Retrieved from http://www.kaiseredu.org/issue-Modules/Health-Information-Technology/Background-Brief.aspx?&lang=en_us&output=json Healthy Work Environments: Standards. (2011). Retrieved from www.aacn.org/WD/HWE/Docs/HWEStandards.pdf Heller, B. R., Oros, M. T., & Durney-Crowley, J. (2011). The Future of Nursing Education: Ten Trends to Watch. Retrieved from http://www.nln.org/nlnjournal/infotrends.htm Hughes, R. G. (2008). Patient Safety and Quality: An Evidence-Based Handbook for Nurses. Retrieved from http://www.ahrq.gov/qual/nurseshdbk/

Metaphysical Poetry and John Donne Essay

Define metaphysical poetry, its characteristics and John Donne as a metaphysical poet. The concept metaphysical deals with the philosophical view of the nature of things. Metaphysical poetry is often mentioned as poetry inspired by a philosophical concept of the universe and the role assigned to the human spirit in the great drama of existence. Metaphysical poetry is involved with the whole experience of man, but the intelligence, learning and seriousness of the poets. Metaphysical poetry has an amazing power to explore and express ideas and feelings about the world and its diverse phenomena in a rational way to captivate the readers. Metaphysical poems are lyric poems. A group of 17th-century poets, whose work is characterized by the use of complex and elaborate images or conceits, typically using an intellectual form of argumentation to express emotional states are denoted as metaphysical poets. Members of this group include John Donne, George Herbert, Henry Vaughan, Andrew Marvell, Robert Herrick and Richard Crashaw who explored the nature of the world and human life, and who used images that were surprising at that time. Their poetic works have been abundant with the various perspectives of human life especially – like love, romance and sensuality; about man’s relationship with God – the eternal perspective, and to a less extent, about pleasure, learning and art. The metaphysical poetry presents innovative and wondrous use of puns, paradoxes and employs cunning logical propositions; Metaphysical poem is brief but intense and embodies a style that is energetic and vigorous. A metaphysical poem is an expanded epigram, characterized by the striking use of wit and irony. Metaphysical poetry demands concentration. Moreover a metaphysical conceit makes the poetry more vibrant and notable. It is largely used to make a comparison of cleverness and justice and its invention is often more impressive than its justness. A metaphysical conceit is used to persuade, or to define, or to prove a point that’s why the metaphysical poetry is usually argumentative and persuasive. A metaphysical poet attempts to establish a logical connection between his emotional feelings and intellectual concepts with the help of far-fetched imagery. The clever placement of unlike imagery, thought and emotions, contrasting pair of statements and unifying altogether makes it extraordinary. According to Ben Johnson; â€Å"the metaphysical poets showcase their knowledge and intelligence in their poetry. † The metaphysical poets play with thoughts as the Elizabethans had played with words which clearly show the wit and intellect of poets. The controlled flow of emotions is the exhibition of the potential the poets carry to express feelings in controlled language. Metaphors, similes and personifications are significant elements of metaphysical poetry. In addition to this a combination of sensibility portrays the marvelous fusion of head and heart, of intellect and emotion, of thought and passion. The metaphysical poets harmonized thoughts, reasoning, feelings and images. Being successful at merging diverse fields, metaphysical poetry also contains a sense of humour though it is not laughable but it brings a smile to the reader’s face. Metaphysical poetry is usually a dramatic monolog, the poet is addressed to the audience like in drama and every idea is for the audience. Furthermore the abrupt openings of metaphysical poetry are therefore an attraction which creates an interest for the readers. The metaphysical poets were more interested in the use of intricate rhythm, realism and obscurity. Joan Bennet observes that in the case of Donne and his circle, the term that â€Å"metaphysical actually refers to the style rather than subject matter†. John Donne (1572-1631) was inclined to the personal and intellectual complexity and concentration that is displayed in his poetry. He is acknowledged as the master of metaphysical poetry. John Donne was Born in London into a prosperous Roman Catholic family, at a time when England was staunchly anti-Catholic, Donne was forced to leave Oxford without a degree because of his religion. He studied law and, at the same time, read widely in theology in an attempt to decide whether the Roman or the Anglican Church was the true Catholic Church . In the meantime, he became known as a witty man of the world and the author of original, often dense, erotic poems. Donne participated in two naval expeditions, he was briefly sent to prison for secretly marrying his patron’s niece. In 1615, at the age of forty-two, Donne accepted ordination in the Anglican Church. He quickly earned a reputation as one of the greatest preachers of his time. He was Dean of St. Paul’s since 1621 until his death. John Donne is regarded as both the pioneer and the chief spokesman of metaphysical poetry. The importance of his innovation was recognized by Thomas Carew, who praised Donne as the monarch of wit who ‘purged’ /’The Muses’ Garden’, threw away ‘the loose seeds / Of Servile imitation †¦ And fresh invention planted’. But his poetry is also difficult and complicated. Donne adopts different oles and postures – the libertine rake, the devoted and constant lover and the cynic who feels cheated by his experience in love, the despairing sinner fearing damnation, and bold suitor, claiming his right to salvation. His poetry expresses radically contradictory views – of women, the body, and love. Donne’s poetry about love and about his relation to God invites connections with his personal life, yet it resists attempts to read it biographically. His seventeenth-century biographer, Izaak Walton, assigned the secular love poetry to the youthful Donne and the religious poetry to the mature priest. His notable works are The Good-Morrow, The Sunne Rising, Death Be Not Proud, Batter My Heart, The Canonization, A Valediction Forbidding Mourning, A Nocturnall upon S. Lucies Day , Twicknam Garden and The Anniversarie . The Songs and Sonnets explore man’s relation with woman, seeing erotic love as one of the most important experiences of life. Donne’s love poetry describes passionate sexual love with vigor and intensity. There are far too many suitable poems to consider all in detail, but The Good-Morrow and The Sunne Rising belong together. Whereas the Elegies in their political language and analogies often connect love and the political world, here there is a sharper opposition between the two spheres. The private little room of love (the microcosm) contrasts with the outside world of princes, explorers, lawyers, and merchants, who are all preoccupied with material concerns. â€Å"The Good-morrow† is a complex poem which moves around two central metaphors, of a pair of lovers walking into a new life together and of new world created by their mutual love. John Donne gave a poetic status to a simple idea in an argumentative way in a three stanza structure. But the fluency of the stanza is leading to the brief penultimate line and final Alexandrine with its stately, measured quality. On (line-4) there is a reference to bible to the seven sleepers, /or snorted we in seven sleepers den/ metaphorically may be Donne and his beloved were sleeping. Furthermore in (lines 8-14) he claims that his experience of mutual love gives him a new perspective from which the rest of the world looks insignificant. The world of love contains everything of value; it is the only one worth exploring and possessing. Donne uses conceits and metaphors to exhibit his knowledge of geography, which is evident by the reference to the sea voyagers, that the lovers are not interested in the new worlds and discoveries, they are happy with each other and they don’t want anything else. /Let sea-discoverers to new worlds have gone, / Let maps to others, worlds on worlds have shown, / Let us possess one world, each hath one, and is one/. While the following lines /Where can we find two better hemispheres/Without sharp north, without declining west? Compares the world of the lovers in the geographical world that our world is full of love and our love for each other is true and never ending. Love creates its own perfect world, combined of two better hemispheres. Donne’s keen interest in discovering, links him with important concerns of his age. The sixteenth and seventeenth centuries were a time of exploration, both scientific and geographical. England also saw the emergence of modern, experimental science. The New World was being explored, and astronomical observations by Copernicus, Kepler, and Galileo led to the discovery of a new order of the heavens. Donne telescoped images and draws references from diverse spheres of cosmology, geography, science, philosophy, alchemy, theology, sea-voyages, mythology, religion, law and even from colonial enterprise so far as Britain was then emerging as the greatest empire through colonial expansion in different countries. Certain images or ideas recur so often as to seem typical: kingship and rule; subjectivism (â€Å"one little room an everywhere† â€Å"nothing else is†); alchemy – especially the mystical beliefs associated with elixir and quintessence and cosmology, both ancient and modern (references both to spheres and to the world of â€Å"sea-discoverers†). Another love sonnet by Donne â€Å"The Sun Rising† is a dramatic monologue addressed to the sun and the beloved. Here Donne uses personification metaphors and similes to make it interesting and attractive. Sun and ants are personified and different images are used (lines 5-10) like schoolboys, factory workers, huntsman, life of London and the royal class. There is a conceit where beloved’s beautiful eyes are compared to India (undiscovered beauty) and the sun can see that if India is as beautiful as his beloved’s eyes or his beloved’s eyes are more beautiful, this far-fetched conceit illustrates Donne’s wit and intellect. There is a metaphor where the beloved is compared to the states and princess/she is all states, and all princes, I, nothing else/ it gives the idea that for the poet, the beloved is the entire world, royalty, majestic and grand and maybe the sun also believes that. Hence the microcosmic world of love becomes larger and more important than the macrocosm. /Princes doe†¦. All wealth alchimie/ here poet says that his beloved’s beauty is copied by princess and further a metaphor express that she is more honorable and worthy than wealth and gold and their love is all the wealth for them. The concluding couplet/ Shine here to us, and thou art everywhere/ This bed thy centre is, these walls, thy sphere/ brings forth a cosmic imagery to show how the microcosmic world of the lovers symbolizes the macrocosmic world. Donne’s Divine Poems explore the man’s relation with God, often describing it in terms of human love, and seeking to discover the true relation between man’s love for God that promises salvation. Even with his Divine Poems exploring religious experience, Donne seeks to understand the relation between erotic and spiritual love. In Donne’s Divine Poems the sense of sinfulness is so great that the speaker insists it will take extraordinary efforts on God’s part to save him. The demands for an intense, intimate relation with God are often couched in erotic language. Perhaps the most startling poem is the sonnet ‘Batter my heart, three person’d God’, in which the speaker metaphorically says that he is like a woman who loves one man (God) but is betrothed to another (Satan), and wants to be rescued, even by force. It’s a paradoxical poem with conceits and metaphors and one of the best known in his holy sonnets. On (line 5-8) a conceit is used where the poet is comparing himself to a town which is conquered by enemies and he wants God to come to him and dominate him. Donne took ideas from the bible and Christian priests in his holy sonnets. Death Be Not Proud is Donne’s another argumentative poem, that death is not all-powerful, since it must eventually give way to eternal life, we fear as death is (for Christian believer) only form of sleep from which we have to awake on the day of judgment, when death will be abolished. There is a reference to (Jesus Christ) in last 3 lines of (Death Be Not Proud) and the idea is taken from bible as he wants forgiveness with blood as each drop of Christ’s blood is salvation /why swell’st thou†¦ death, thou shalt die/. The argument of the poem is that. There is another reference to the flood in Noah’s time/from rest and sleepe, †¦ rest of their soules deliverie/(lines5-9). Donne in A Valediction: Forbidding Mourning compares the lovers with a pair of compasses. Such a far-fetched comparison to show the affinity and relationship of the lovers in terms of compasses is indeed astounding for which Samuel Johnson describes metaphysical conceit as a combination of dissimilar images or discovery of occult resemblances in things apparently. Again in Twicknam Garden Donne makes another brilliant use of conceit whose ingenuity, Helen Gardner considers, is more striking than its justice: ? The spider Love, which transubstantiates all/ And can convert manna to gall. In Donne’s poetry we will also examine a sudden dramatic beginning and finer exertion of colloquial language, as exemplified in the abrupt, conversational opening of The Canonization where the poet-lover admonishes the intruder in a colloquial tone for hampering their privacy: ? For God‘s sake hold your tongue, and let me love, / Or chide my palsy, or my gout/ My five gray hairs, or ruined fortune flout?. If we keenly observe, we will find that many of the tensions and contradictions in Donne’s poetry can be seen as deriving from wanting to satisfy conflicting human needs and desires. Some poems like ‘The Indifferent’ or ‘Community’ insist on male independence and autonomy in erotic relations. Others like ‘The Sun Rising’ or ‘The Canonization’ show a strong desire for intimacy. Donne’s poetry thus expresses the instability and infinity of human desire. For all its various attitudes, what is so wonderful about Donne is that, for all his realistic assessment of those limits, and for all the admissions of guilt about his immoderate desires, he never gives up wanting — and asking for -more. There are some other well-known contemporaries of John Donne like Andrew Marvell (1621–78), who is one of the English metaphysical poets. Among his best-known poems is To His Coy Mistress, a clever and entertaining attempt to persuade a young woman to go to bed with him there is an explicit argument of this poem. Other works of Andrew Marvell include The Coronet, Bermudas, The Definition of Love and The Garden. Henry Vaughan (1621-1695) is another metaphysical poet, who wrote The Retreate, The World, Man and â€Å"They Are All Gone into the World of Light†. In The Retreate, Vaughan notes that â€Å"shadows of eternity are seen by him in natural phenomena such as clouds or flowers. His works express one’s personal relationship to God. George Herbert another worth mentioning English poet and priest, is one of the metaphysical poets who dealt with religious themes such as doubt, suffering and joy, using simple language and metaphors. Herbert’s poetry is elegant as the result of art as a cultivated expression, but not forced, spiritual humility. He wrote Jordan in which there is religious devotion versus secular love, other works are The Pearl, The Collar, Discipline and Love. Following the steps of John Donne, Richard Crashaw (1613-1649) wrote many metaphysical poems like EpigrammaticumSacrorum Liber, Steps to the Temple, Delights of the Muses, Carmen Deo Nostro and that’s why he is also short listed among the brilliant and illustrious metaphysical poets. His collection The Temple was published after his death. All these legends have played an important role in the survival of metaphysical poetry. Lastly, I will mention that metaphysical poetry gives us a new dimension to create a far-fetched link with the help of metaphysical conceits, which stimulates us to think beyond the surface level and show our wit and shrewdness. I would praise all the metaphysical poets, for their commendable job and setting a new trend in English poetry. The tremendous versatility of Donne and his contemporaries paved the way for future generations to produce something as grand as metaphysical poetry. Metaphysical poetry has its great importance in English literature due to its vivacious imagery and attractive techniques. Indeed, metaphysical poetry is a milestone achievement for metaphysical poets; it’s worth reading and worth admiring.

Community Teaching Experience Paper Essay

It was merely a decade ago that the obesity epidemic was thought to only be a minor problem and had only alarmed a small number of endocrinologists interested by the size of the situation (James, 2008). However today, the problem of obesity is vast with more awareness of its presence by doctors and individuals alike. In fact, the Center for Disease Control and Prevention states, â€Å"More than one-third (34.9% or 78.6 million) of U.S. adults are obese (CDC, 2014)†. These numbers are outrageous and eye opening, leaving millions looking for a solution to this troubling epidemic. Obesity is not simply a cosmetic flaw as some might think, but is actually a very dangerous state of being for any individual to sustain long-term. Mentioned further in this paper, obesity leads to several debilitating diseases and disorders such as, type 2 diabetes. The teaching summary provided offers an understanding into the relationship between obesity and type 2 diabetes as well as information given to assist those who currently struggle with obesity. Obesity is not simply an inconvenience or a cosmetic issue but a very dangerous and potentially deadly circumstance. In fact, one source explains, â€Å"Obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer, some of the leading causes of preventable death (CDC, 2014)†. Although obesity is preventable and reversible, it is not easy for most to do. The task of sheading unwanted pounds is not entirely determined by will power alone, defeating cravings and the decrease in the metabolic rate that complements weight loss are also factors (Skolnik & Ryan, 2014). The fact that will power is not the single factor in weight loss, this task is very difficult to achieve, especially with life stressors involved. The teaching summary includes diet and e xercise recommendations as well as information on weight loss surgery. The relationship between obesity and type 2 diabetes’ existence has been scientifically proven and continues to remains a real threat for millions. The recognized meaning of obesity, globally, is centered on body mass index (BMI), and is a superior connection of total body fat than body weight alone, particularly on a populace basis (Skolnik & Ryan, 2014). According to one source, â€Å"†Over ­ weight† is defined as having a BMI of 25.0 to 29.9 kg/m2 and â€Å"obesity† applies to patients with a BMI >30.0 kg/m2 (Skolnik & Ryan, 2014)†. As previously stated, obesity has a high likelihood of leading to  co-morbidities such as type two diabetes; but what you may not know is how. Having excess weight, especially belly fat, makes the insulin our bodies produce resistant to fat cells. Therefore, our bodies are making the insulin and because of the adipose (fat) cells, the insulin cannot find the receptors. Furthermore, insulin resistance is due to hered itary, environmental influences and saturated and trans-fat high intake, obesity and an inactive routine (Servan, 2013). Once the insulin is unable to find the receptors, our bodies are no longer able to regulate glucose (sugar) consequently, our blood sugars rise causing havoc in the body over time. Individuals may ask the question, â€Å"Why not just lose the weight?† Unfortunately, for many, simply losing the weight is not a hop, skip, and a jump away! However, weight loss can be achieved through, diet modifications, exercise, or possibly weight loss surgery as a last resort. Quantifiable studies have credibly presented that lifestyle change is the greatest approach in the deterrence or suspension of type 2 diabetes. For overweight and obese individuals, a slight weight-loss goal of 5-10% can considerably decrease the diabetes threat (Servan, 2013). Weight loss surgery is also an option for those who feel they have tried everything and still yet struggle. Weight loss surgery is not a â€Å"quick fix†; its recipients must also change their diets forever. The teaching power point was pre sented in a group setting with other nurses as well as bariatric patients. I felt that it was important to teach the information to other nurses so that they could go and teach others afterwards. During the presentation I was very nervous and dislike speaking in front of crowds; I feel I did well simply because I am passionate about the topic. My own evaluation of the experience was overall a positive one. The information presented to the audience was over thirty-minutes, several individuals had questions, primarily regarding the weight loss surgery. However, the next time a teaching experience such as this one is conducted, I feel that a measure to test the audience would be beneficial. I feel like a fun group quiz or a trivia game would have been valuable in testing the audience’s knowledge. The only complaint I have is the time restriction. I had thirty minutes to present an introduction and the power point and feel I could have went more in depth if given more time. Overall, I feel this teaching experience was a success. The community response was a mixed one. I delivered the power point as planned and about  half of my audience turned out to be really focused on obtaining more information regarding weight loos surgery. Although I provided information in the power point about weight loss surgery, it was not my focus. Answering questions, to the best of my knowledge, about weight loss surgery took up a lot of my time. I did not have the â€Å"know how† to get the presentation back on track after the weight loss surgery slide. However, I did have a lot questions from the audience regarding the relationship between obesity and type 2 diabetes that I felt very comfortable answering. Although I did not have a means of measuring the audiences’ knowledge pre and post presentation, I feel the presentation was effective in teaching about the relationship between obesity and type 2 diabetes, and how to prevent such co-morbidities with obesity. As for my thoughts on improvement, the provider, as well as myself feel I could have used more eye contact while presenting. The daunting task of speaking in a group setting is nothing less than terrifying. However, I feel like I could have made more of an effort to make eye contact and be more engaging. As previously stated, a pre and post quiz would have been helpful in determining the effectiveness of the teaching. Although the crowd appeared appreciative of the knowledge, I have no way of knowing wheatear or not the audience actually learned the information. The provider complemented my on the variety of information I provided, as well as my confidence in my knowledge. I do agree that I feel adequately knowledgeable on the topic of the relationship between obesity and type 2 diabetes however; I feel that if I would have shown more eye contact towards the audience I could have displayed further confidence. The provider also mentioned that I had a keen attention towards the sensitivity of obesity. I personally do not feel inclined to dislike or disrespect any population for any reason whether they be a different race other than my own, extremely short or tall, or obese. The provider also complimented my thorough explanation of disease process in easy to understand way of explaining. Explaining medications and disease processes in non-technical language, or easy to understand ways of explanation is important to ensure the patients understanding. As a nurse, it is sometimes easy to forget that we know medical terminology only because we have taken courses to teach us this as well as working in the medical field. The patient may often times feel inferior to the medically educated professional, leaving the patient to  agree to understanding information when in reality they have no idea what you are saying. My goal as a nurse is to help anyone and everyone I can, through education and encouragement. I realize that change, whether it be smoking cessation, losing weight, or increasing activity; changing our routine that we are comfortable with is not easy. However, if it is harming our health, change is necessary. Health care providers cannot make anyone change but what we can do is educate on the harmful effects of what the patient is doing and provide encouragement. More importantly is to provide a non-judgmental atmosphere. The patient will be more willing to listen to the nurse’s education as well as have trust in that nurse when they feel like an equal and are not being judged. References Center for Disease Control and Prevention (CDC). (2014, September 9). Obesity and Overweight for Professionals: Data and Statistics: Adult Obesity – DNPAO – CDC. Retrieved from http://www.cdc.gov/obesity/data/adult.html James, W. P. (2008). The epidemiology of obesity: the size of the problem. Journal of Internal Medicine, 336-352. Retrieved from http://eds.a.ebscohost.com.library.gcu.edu:2048/ehost/pdfviewer/pdfviewer?sid=9ede2d6d-4d02-42e9-aff7-dd9b2486a3c3%40sessionmgr4004&vid=8&hid=4203 Servan, P. R. (2013). Obesity and Diabetes. Nutricion Hospitalaria, 28(5), 138-143. Retrieved from http://eds.b.ebscohost.com.library.gcu.edu:2048/ehost/pdfviewer/pdfviewer?vid=11&sid=57543655-ca3d-4380-8d2c-28a71d3ce225%40sessionmgr110&hid=120 Skolnik, N. S., & Ryan, D. H. (2014). Pathophysiology, Epidemiology, and Assessment of Obesity in Adults. Journal of Family Practice, 63(7), 3. Retrieved from http://eds.b.ebscohost.com.library.gcu.edu:2048/ehost/pdfviewer/pdfviewer?sid=57543655-ca3d-4380-8d2c-28a71d3ce225%40sessionmgr110&vid=8&hid=119

Evolution Of Outdoor Advertising In Nigeria

Advertising or advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. This type of work belongs to a category called affective labor (Wayne et al. , 2008). Long before America was colonized, commerce flourished in the Old World where various methods were used to promote trade.Notice boards placed outside houses indicated what could be had within. Wine cellars gave free samples in the streets. And actors paraded in the streets attempting to entice onlookers into theatres. The idea of commerce is very old indeed, and the means of inducing others into exchange relationships was not far behind in its development. (Advertising and Society Review) As we have seen, an advertis ement can be very simple, and simple advertising, eg for events, has been around for as long as people have been trying to make money out of attracting a wider public.Posters announcing an event were probably the first form of advertising, and these date back to gladiatorial contests in Ancient Rome. The first advertisements, however, which fit our full definition of advertising (ie paid for, occupying space in a media form) appear in newspapers in the seventeenth century. These tended to be straightforward statements of fact, without any fancy typesetting or illustrations, and were often indistinguishable from the news stories around them.As the eighteenth century wore on, the Industrial Revolution gathered pace, and consumer goods became more sophisticated, manufacturers began to recognize that they needed to create a need for their products. Many items were new to consumers, or were new variations. Josiah Wedgewood, who manufactured pottery in England in the second half of the se venteenth century, was particularly good at creating new markets for his wares through advertising.He brought cups and plates into the budget and households of middle class families – a much larger market than the wealthy aristocratic households who had previously been the only purchasers of dinner sets. The nineteenth century saw the skills of the advertiser come to the forefront, as ads began to mix images and words, and adopt the techniques of language and layout that we are familiar with today. With the proliferation of goods and services in this century, it became recognised that advertising was an important part of business, and should be dealt with by experts in the field.Most of the advertising agencies that dominate the global markets today were founded in the latter part of the nineteenth century. During the early part of the twentieth century, governments began to recognise the power of advertising to get their message across to their ‘consumers' (ie their ci tizens). This was particularly apparent during the First World War, when advertising was used to enlist soldiers and enforce government policies. (http://www. mediaknowall. com/gcse/advertising/advertising.Advertising in Nigeria Advertising in Nigeria could be said to have started officially with Rev. Henry Townsend's Newspaper called Iwe Iroyin in 1859. This particular newspaper carried advertisements on births and other social events. However, professional advertising is often said to have started in 1928 with the birth of West African Publicity Limited. Derived from UAC, it was established to cater for the needs of the colonial masters in Nigeria and West Africa.This company later became an advertising agency in 1929 named Lintas with two other subsidiaries namely Afromedia, the outdoor medium and Pearl/Dean, the cinema arm. In the 1950's new advertising agencies emerged. The medium of advertising was in its infancy in those days Federal Government owned National Broadcasting Cor poration (NBC) where he only television stations that operated in the four regions of East, West, North and later Midwest. With the increase in practitioners, an agency regulatory body had to be formed to standardize their practices.A meeting of the agencies held at Ebute Metta, Lagos in 1971 was to metamorphose into Association of Advertising Practitioners of Nigeria (AAPN) with the objective of protecting practitioners against unfavorable business. The association was later renamed Association of Advertising Agencies of Nigeria (AAAN) . The need to establish an institution Advertising Practitioners Council of Nigeria (APCON) by Decree 55 of 1988, later renamed Act 55 of 1988 by the civilian administration on November 1989, the first meeting of the association held somewhere in Ebute-meta, Lagos finally culminated to the birth of APCON.In the 1990's the sector came alive, it began to expand beyond advertising as full services public relation firms such as the Quadrant JSP and Quest were established. Also the era witnessed the mad rush of foreign affiliations. While some agencies sought this affiliation to help boost their human capital, others just joined the bandwagon just to feel among. Media Independent Practitioners Association of Nigeria (ADVAN), outdoor Advertising Association of Nigeria (OAAN) later emerged in 1928.Today, Nigerian advertising industry, is making efforts to ensure that they measured up to global industry practice. Affiliations also avails them of technical knowhow in the areas of creativity and training. The industry has grown to shooting their adverts locally and injecting a lot of local content in their campaigns the regulatory body of advertising, APCON, is living up to expectations by the measures put in place to sanitize the industry. Of note is professionalizing the practice to ensure that quacks are reduced if not flushed out completely.Again measures are adopted to ensure practitioners operate within set advertising standards. S ectional associations include Broadcasting Organisation of Nigeria (BON), Media Independent Practitioners Association of Nigeria (MIPAN), Advertisers Association of Nigeria (ADVAN), Newspapers proprietors Association of Nigeria (NPAN) and Outdoor Advertising Association of Nigeria (OAAN).OUTDOOR ADVERTISING IN NIGERIAOutdoor advertising in Nigeria has its humble beginning rooted in colonial history. Advertising development in Nigeria could be traced to about 1928 with the birth of West African Publicity Limited; a subsidiary of the United African Company (UAC). The company was set up to cater for the marketing activities of UAC in both Nigeria and other West African countries as at that time. The company was later to transform to a full-fledged advertising firm in 1929 and was named Lintas with two other subsidiaries, Afromedia, the outdoor medium and Pearl/Dean, the cinema arm.Then headed by expatriates, the companies were to enjoy a monopoly for a long time. It was not until 1950s when other advertising agencies started to emerge on the scene. Ogilvy, Benson and Martha (OBM) and Grant were later to join the fray to form the big three in the industry (Saleem et al. , 2010). In the 50s, other sizes of structures like 8 sheets, 1b sheet and few bulletin boards at Iddo were erected for such clients as Nigeria Tobacco company, Nigeria breweries and Langucy stores. The history of outdoor is the history of advertising in Nigeria.What has evolved into advertising practice today started formerly around 1928 with the establishment of a UAC subsidiary known as the West African Publicity, whose major activity was producing outdoor advertising for UK companies based in Nigeria. The business has since grown over the years to become a multibillion naira outfit (Tirmizi et al. , 2009). In 1957 all billboards on railway property was landed to MRS Freemont. Railways having set up an outdoor advertising department in 1956. In July 1958, Messrs J. W Mills, Chairman and Managing Director of Mills and Rockleys, a U. K based outdoor advertising company and Mr. G.C Campbell of Franco Signs Limited visited Ibadan, Kaduna and Enugu with the writer for on-the-spot assessment of the of the country’s potentials. A year later Afromedia Nigeria limited was registered precisely on the 28th October, 1959. West Africa publicity which was the first outdoor changed its name to Lintas Nigeria limited with the new management staff in Afromedia limited Mr. D. M. Casey. Outdoor started in earnest and then the first 40 sheet was erected at the junction of Apapa road and denfor street with number LA 1 and a 16 sheet board was erected on the wall of 4 custom sheet corner of phoenix lane numbered LA2.The Manager called M. D. Redman brought in Afromedia in about 1961. Proper documentation of all billboards giving such details as date of erection, landlord’s name, address of billboards, annual payable to landlord or local government council and campaign in 1963. Mr. Kelly of Afromedia commission media research, which result gave credence to the posters medium in Nigeria in terms of coverage during the same period.Mr.  Kelly spear-headed the development of outdoor industry by bringing clients that patronized outdoor intensively together to form an associate with the outdoors companies Afromedia and Railways with name as Outdoors Advertising Contractors of Nigeria (OACAN). However, during this period, there were other outdoors companies, like Railway Advertisement Service, Nigeria Advertising Service (NAS), Wilmer Publicity Gilbertson Advertising Limited, Nigeria Commercial and Industries Enterprise Publicity Associates of Nigeria limited. The first posters printing in Nigeria was done in 1962, by Afromedia.The company was late sold to the Nigeria Management Staff in March, 1974 (BECAME INDIGENISED). During the period, new outdoors advertisement structures were introduced. Sheet unit in 1979, Jewel machine 1989, Timed in 1990, Rooftop in 1990, Directional Street Signs in 1990. UAC West Africa publicity limited set up in 1928, around 1959 it was splinted into two – Afromedia and Lintas. Outdoor Advertisement Contractor of Nigeria came into being in 1954 and the name was changed to Outdoor Adversting Association of Nigeria (OAAN) in 1986 to reflect both in outlook and practice.Outdoors is the oldest advertising medium in Nigeria, though the print media was few years ahead of outdoors. Outdoor advertising however has witnessed its challenges over the years and in what looked like the major steps to address the problem facing the outdoor sub-sector of the advertising industry, stakeholders in the industry, including government, practitioners and advertisers have identify areas of conflict between practitioners and regulatory agencies.Among other things, there is a reviewed that outdoor advertising practice and regulatory environment in the country and charted the way forward for a thriving and mutually rewarding outdoo r advertising industry. Despite the challenges faced by the sector, there are over 165 outdoor firms still existing in the market, managing over 21,000 boards, pan-Nigeria (Latif and Abideen, 2011). The first act of billboard demolition took place during the Raji Rasaki military regime. This action marked the beginning of billboard extermination in the country. In 2006, there was massive demolition of billboards in Abuja.The exercise was aimed at sanitising the Federal Capital Territory (FCT), but the resultant effect was the agony it caused some outdoor agencies, some even filed for bankruptcy. In 2007, Lagos State Signage and Advertising Agency (LASAA) went on a crusade against billboards in the state (Saleem et al. , 2010). Today, out of home (outdoor) advertising has gone beyond rusty poles signage in Nigeria. The major turnaround featured segmented scrolling billboards, unipoles, ultra waves, crossway billboards (gantries) backlit, Hexa signs and the latest of them is the light emitting diodes LED screen billboards.These evolutionary billboards designs are meant to make the outdoor advertising functions more effective, less stressful yet delivering value for money (Latif and Abideen, 2011). These latest electronically controlled billboards could be managed from the agencies office without any stress. Another advantage and a delight to clients is that it could also be monitored by the clients from their offices removing the hassle of going to spy on a billboards post for monitoring. Just like other digital innovations, this one also comes with accuracy, ease, speed and trend.This new technology provides aerial beautification (Saleem et al. , 2010). Outdoor advertising has its challenges. Among these challenges are conflicting regulations and multiple taxation, huge debts and demolition of their billboards. In the face of all these, the practitioners are undaunted because outdoor advertising business is still booming in Nigeria. Issues in Outdoor Advertisin g in Nigeria Clients Indebtedness Regulatory Issues Technological Issue Clients Indebtedness.Clients’ indebtedness remains one of the issues that has plagued the outdoor advertising industry in Nigeria, according to a report by Bernard Okhakume in the business column of the Nations newspaper on the 10th of February, 2013, â€Å"Consequent upon their (Outdoor Advertising Agents) debt burden, some of these service providers have closed shop. Over 70% of them today are so heavily indebted they cannot run their offices. At the close of business year 2012, some of them simply disengaged their staff and opted for one-man show pending when situation improves.The situation tends to be as a result of the fact that clients can simply take their wares to other practitioners after being indebted to one agency. However a strong association between practitioners can help to reduce this, In India, the Indian Outdoor Advertising Association is so strong; it clearly states its membership is well over 78% of outdoor corporate service providers in the country. For a country almost the size of a continent, such achievement is highly commendable. Its size enables the association so much power to establish and enforce practice rules, code and ethics.The members are sure to be protected against system abuse. It is not unlikely that clients do owe outdoor agencies in India, but for a scenario such as prevalent in our local market to play out there, is certainly not permissible (http://thenationonlineng. net/new/againoutdoor-advertising-clients-indebtedness/). Regulatory Issues Outdoor advertising regulation has a long-standing tradition of controversy (Charles R. Taylor and John c. Taylor, Journal of public policy& marketing (http://www. jstor. org/stable/30000175). The need to curb haphazard and chaotic outdoors practice in the country led to the emergence of Regulatory bodies.However Practitioners have continued to complain over this â€Å"Strangulation† as some refe rred to it. APCON chairman, Mr. Lolu Akinwumi, at the 2012 edition of the annual advertising forum organised by the Advertising Practitioners Council of Nigeria (APCON) under the theme, ‘Outdoor Advertising Regulation and Control in Nigeria’. said the out-of-home is a major component of advertising practice, which in recent years had suffered some decline, especially as a result of different regulatory regimes, resulting in high costs of operations for practitioners.However, observers have noted that the regulation of outdoor agencies by the government is not a one sided coin, â€Å"The effort to check the indiscriminate deployment of outdoor posters, banners, signs and billboards across the state is finally paying off, for example a drive through Lagos state will see an array of safely and beautifully positioned Boards, it’s almost as if you are in a Western Country†, said Omoba Segun Adewale of Proview Advertising agency.In Nigeria, following the establi shment of The Lagos State Signage and Advertisement Agency as established by the Lagos State Structures for Signage and Advertisement Agency Law, 2006 and the Amendment thereto a body that is responsible for regulating and controlling outdoor advertising and signage displays in Lagos State (http://www. lasaa. com/who-we-are/#sthash. bTsdXaKf. dpuf). Several states are beginning to establish state regulatory agencies to help manage an industry that either to as been a â€Å"free for all affair†.Technological Issue Practitioners in developed economies such as South Africa, United Kingdom and the United States of America (to mention a few), the challenging issues are not indebtedness and member business shut down due to clients’ indebtedness. Practitioners in those economies are now focused on innovative creativity. They are rather challenged by issues such as technological advancement in outdoor advertising practice, research and strategic planning and global innovativen ess (not begging to be paid for job done three years back).In Nigeria, aside from Lagos state that is always on its toes to keep up with modern technology in the field of outdoor advertising, practitioners are still battling with technology in Nigeria, some have attributed this to the cost of having technology especially when clients are not willing to pay the appropriate fee. Despite all the issues raised however, it is interesting to note that over 165 outdoor firms still existed in the market, managing over 21,000 boards, pan-Nigeria ( http://www. thisdaylive. com/articles/charting-the-future-of-outdoor-advertising/120264/).HISTORICAL PERSPECTIVE OF OUTDOOR ADVERTISINGHumans have been creating wall art since the time we lived in caves. What the wall art was used for, and at what point it crossed from artistic display to marketing for a business is an interesting question. During the time of the ancient Egyptians the government was using images carved into stones to post the laws and regulations of the land. This carving into stones may, in a way, have been the oldest form of outdoor advertising (Mick, 1986). The modern-day billboard advertising approach can trace its roots to lithography, which was an invention of the late 1790s.The genius of this invention is that it made it possible to mass produce as many posters and announcements as a business needed. There was one major limitation to the outdoor billboards being produced at the time, and that was the quality of the posters; they did not stand up when exposed to the elements for prolonged periods of time. The circuses were one of the first businesses to profit from this new form of mass marketing, and so outdoor advertising underwent a major innovation which brought us the modern billboard advertising that we know today.The earliest use of the billboard by the circuses dates back to 1835. Prior to the invention of lithography, billboard copy could only be produced on a very small scale which made it sig nificantly less effective as a marketing tool than it is today (Koc, 2002). The true test of a new product is how well it holds up after being introduced to the market for the first time. Several prominent forms of advertising have come into the advertising world and created whole new marketplaces without rendering the traditional outdoor billboard obsolete.It’s a true sign that traditional outdoor billboards are here to stay. Despite the rise of radio, television and internet advertising, the outdoor advertising industry remains stronger than ever. The modern-day billboard, like the outdoor advertising industry as a whole, are a testament to how simple, sturdy, and flexible marketing solutions can endure despite rapid innovation in marketing campaign strategies and emerging technologies (Bittlingmayer, 2008).REGULATION OF OUTDOOR ADVERTISING IN NIGERIAAdvertising Practitioners Council of Nigeria (APCON), established by Act No. 93 of 1992 is the regulatory body of all adverti sing practitioners. However, Outdoor Advertising Agency Association of Nigeria (OAAN) was the regulatory body responsible for regulating outdoor advertising in Nigeria before the various State government took over with Lagos state pioneering this move with the establishment of LASAA. The pre-LASAA era saw Outdoor Advertising Association of Nigeria, OAAN, performing the dual roles of a regulator and a trade association.The OAAN era attracted more criticisms than accolades because of the unstructured environment and the manner in which operators went about business. It was an era when every tom, dick and harry could set up an outdoor advertising agency without due registration and process. In 2006 Lagos state set the pace with LASAA and other States followed in this line of action and introduced their state agencies to regulate and control the business.The states include Kano State, the state recruited the services of Chris Park Marketing Services (CPMS), Oyo State has the Oyo State S ignage and Advertisement Agency (OYSAA), in Ogun State, the Ogun State Signage and Advertising Agency (OGSAA) is doing the job while in Ekiti State, the Ekiti State Signage and Advertisement Agency (EKSAA) is responsible for the job in Rivers State its Rivers State Signage Agency while The Federal Capital Territory, Abuja, gave the responsibility to Afromedia, others are Cross river state sign board and signage agency (CRISSA), Kwara State Signage and Advertisement Agency (KWASAA), Anambra State Signage and Advertisement Agency (ANSAA), Bauchi State Signage and Advertisement Management Agency (BASSAMA), Kano State Signage and Advertisement Agency (KASAA), Ondo State Signage and Advertisement Agency (OSSAA) and Rivers State Signage Agency amongst others. While States like Anambra and Akwa Ibom states are on the verge of setting up and/or leasing the business to consultants.Ogun State attempted to adopt LASAA’s style but could not due to political reasons. Ekiti State, the EKSA A never found its footing due to lack of political will.The state government’s collaborative effort with LASAA collapsed because some stakeholders in Ekiti felt it was an imported idea. Oyo State is currently enjoying smooth services as OYSAA sanitisation exercise got little or no resistance. However, the Director General of OYSAA, Yinka Adepoju, has lamented operators and brand owners cooperation on the area of levy and dues remittance, which, he claimed, is not encouraging. Kano State took an extreme measure in its effort to enforce the new rules when CPMS in conjunction with the state’s Urban Planning & Development Authority pulled down over N300 million worth of billboards and hoardings. The regulation and control activities in the state became the most draconian.The pricing of billboards in the state by CPMS is said to be outrageous despite the fact that Kano is not a commercially viable city for advertisers compared to the situation in Lagos State. While stakehol ders have applaud the state government’s initiative to beautify and modernize the city, they have also decried the excessive rate and undue grandstanding of the concessionaire. Investigations showed that members of Outdoor Advertising Association of Nigeria (OAAN) are groaning over their inability to pay the new rate while advertisers are reluctant to accommodate new prices as budgets had already been planned before the new price regime in the state.The FCT, Abuja, is the new entrant into the outdoor advertising business and the intent of the FCT Administration is clear. For it, it is all about revenue and it has concluded plans to raise the sum of N3 billion from outdoor advertisements annually to augment its Internally Generated Revenue (IGR). The FCT Minister, Senator Bala Abdulkadir Muhammed, made this disclosure in Abuja during an interactive session with outdoor advertisement stakeholders, where it announced Afromedia as the concessionaire to the project. The Minister r estated that the FCT Administration is working towards avoiding visual assault and pollution caused by random advertisements and signages on the streets and neighbourhood of the 8000 square kilometers of the Federal Capital Territory.The state regulatory agencies often been referred as interventionist-agencies have the statutory obligations of regulating the practice of outdoor advertising in the country and are expected to enhance the beauty of the environment, which will serve as a big plus to aesthetics. The agencies have ensured that the stakes are higher now, promoting healthy competition and has tremendously repositioned the outdoor advertising industry. The stakes are higher now, unlike in the past, what we have now as billboards can compete favorably with others anywhere in the world. Besides, the environment is saner and cleaner, which serves as a major attraction to investors.As good as it all seems to have been since 2006 for the state government regulators some new chall enge continue to emerge and pose itself as a problem, it’s the issue of the Police, Military and other FG establishments in the state practicing outdoor by default by putting up illegal outdoor signage’s. The question out there is are there unwritten laws that permits these set of institutions to regulate and control the signage industry or is there a bill underway that will enable them to FASCINATING FACTS FROM THE EVOLUTION OF ADVERTISING INFORMATION ABOUT BILLBOARDS IN NIGERIA:Outdoor advertising is the oldest and most basic type of advertising.More people can view one particular billboard than AIT Television Station. The fact remains that the billboard must be located in a high traffic area.Billboards are viewed nearly 24 hours a day, 7 days a week by billions of different people.OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read. Most other types of media cannot compare to this and that i s the fact. Reach Billboards in Lagos reaches 80% of all Lagos population.Television commercials (which ranks #1) reaches 85% of all Lagos population. Other type of Media.The average person must see a television commercial at least seven times before they actually remember viewing the commercial.Outdoor Advertising costs 80% less than television advertising, 60% less than newspaper ads, and 50% less than radio advertisements.Repetition is extremely helpful when you are trying to increase your product awareness, or when you simply want to get your message across to millions of people. This task can easily be accomplished with billboard campaigns.Outdoor advertising makes it extremely easy to target, or not to target, a specific market.Billboards are usually the final message we see right before we purchase an item. So why not direct everyone to your product? Driving Trends.People are spending more time in their vehicle than they do to read the paper and watch the news! For example, t he traffic in Lagos, Nigeria makes it possible for you to spend about six (6) hours on the road to work and back.OAAA did a study in 1999 that says people glance at 70% of the billboards they pass. Of these billboards, 63% are actually read.  · How do billboard rates compare to other types of advertising?Outdoor advertising has a lower cost per thousand (CPM) than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.Billboards have been rated higher than any other type of advertising for their ability to communicate ideas at the lowest possible prices.Outdoor advertising has a larger audience than any other type of advertising. Outdoor advertising is the only type of media that has constant exposure.No other type of advertising allows your message to be displayed 24 hours a day, seven days a week.Ads on billboards are free to consumers; you do not have to buy a magazine, cable television, or a newspaper to see your advertisement (http://victorariyibi. blogspot. com/2007_08_01_archive. html).Other facts about advertising:Advertising has existed as far back as 3000 BC!63% of consumers need to hear company claims 3-5 times before they actually believe it.You’re more likely to survive a plane crash than click a banner ad.The first newspaper ad was in 1650 to offer a reward for 12 stolen horses.The first professional advertising agency was launched in 1841 in Philly.Advertising first became an academic discipline in 1900 at Northwestern.Unilever & JWT first partnered in 1902, creating the longest relationship in advertising history.A baby formula brand was the first to sponsor a blimp (in 1902).The first ad agency to launch a product was JWT on behalf of P&G in 1911, for their product Crisco.  The first radio ad spot was offered in 1922: $100 for ten minutes  In 1929, Lucky Strike spent $12.3M on ads, the most in history to that point to promote just one product.à ‚  The first TV ad was for Bulova Clocks & reached 4000 TVs (http://blog. hubspot. com/the-history-of-advertising-war-for-consumer-attention-slideshare ).